Marketing Technology and AI Automation Specialist

Ziegler Cat; Minneapolis (MN); On-site; USD 71,000 - 89,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Insur

PTO 15 days

9 paid holidays

401(k) plan with company contribution

HSA up to $1000

STD and LTD Insurance

FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Companies is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-enabled marketing operations, workflows, and integrations that boost productivity and campaign excellence.

This role partners with Marketing Operations, Integrated Marketing, Digital, Communications, IT, and business stakeholders to automate repetitive tasks, enable strategic work, and scale intelligent solutions across the marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
• 3-5 years of experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
• Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
• Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
• Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
• Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
• Strong technical and analytical problem-solving skills with the ability to translate business requirements into scalable automation and technology solutions.
• Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through the application of AI and automation.
• Experience working across marketing, sales, IT, and data teams to support system integrations, process improvement, and user adoption.
• Strong attention to detail, process orientation, and commitment to data quality, governance, and operational excellence.
• Demonstrated curiosity for emerging AI technologies and a willingness to continuously learn, experiment, and apply new capabilities in a rapidly evolving environment.

Responsibilities

• Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
• Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
• Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
• Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
• Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
• Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
• Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
• Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
• Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.
• Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
• Evaluate new AI platforms, capabilities, and use cases that can create measurable business value and marketing efficiency gains.
• Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.

Skills

Marketing operations

CRM administration

Automation tooling

AI workflows

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field

Tools

Microsoft Copilot

Power Platform

ChatGPT

CRM systems

Marketing automation platforms

Job description

Marketing Technology and AI Automation Specialist - Ziegler Companies

Ziegler Companies is seeking a Marketing Technology and AI Automation Specialist to serve as the builder and administrator of Ziegler's AI-enabled marketing operations ecosystem. Responsible for designing, deploying, and optimizing AI agents, workflow automations, and marketing technology integrations that improve team productivity, campaign execution, knowledge accessibility, and operational efficiency. This role partners closely with Marketing Operations, Integrated Marketing, Digital, Communications, IT, and business stakeholders to identify repetitive work, automate processes, and create intelligent solutions that enable marketers to focus on strategy, customer engagement, and business growth. The position acts as both a marketing technologist and AI workflow developer, translating business needs into scalable automation solutions across the marketing organization.

Responsibilities

• Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
• Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
• Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
• Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
• Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
• Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
• Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
• Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
• Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.
• Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
• Evaluate new AI platforms, capabilities, and use cases that can create measurable business value and marketing efficiency gains.
• Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
• 3-5 years of experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
• Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
• Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
• Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
• Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
• Strong technical and analytical problem-solving skills with the ability to translate business requirements into scalable automation and technology solutions.
• Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through the application of AI and automation.
• Experience working across marketing, sales, IT, and data teams to support system integrations, process improvement, and user adoption.
• Strong attention to detail, process orientation, and commitment to data quality, governance, and operational excellence.
• Demonstrated curiosity for emerging AI technologies and a willingness to continuously learn, experiment, and apply new capabilities in a rapidly evolving environment.

Minimum Physical Requirements: Standing, walking, using hands, talking, hearing. Working Conditions are indoors, and noise level is quiet.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training.

The pay range for this position is $71,400.00 to $89,250.00. Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You Competitive pay Health, dental/orthodontia, vision & life insurances Paid time off (PTO) – 15 days to start 9 Paid holidays 401(k) contributions & match HSA, Ziegler contributes up to $1000 tax-free annually STD & LTD Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Ongoing training Education assistance Advancement opportunities Safe, clean, and friendly work environment Military Friendly Ziegler employs a wide variety of former U.S. Armed Services personnel.

Ziegler sells and services CAT construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way - the right way -and then we take it one step further. If you're a talented, hard-working and down-to-earth person, you'll fit in perfectly here.

We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.