Demand Generation and Marketing Operations Manager

Ziegler Cat; Minneapolis (MN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health, dental, vision, and life ins.

15 days PTO (first year)

9 paid holidays

401(k) with company match and tax-free

Disability insurance (STD/LTD)

Parental & Funeral leave

Fitness membership discount

Education assistance

Job summary

Ziegler Inc. seeks a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, and audience targeting to drive customer acquisition and revenue growth.

This role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, improve conversion performance, and deliver actionable insights. The candidate will build dashboards and KPI frameworks to measure impact.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field.
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing.
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs.
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies.
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes.
• Experience developing analytics, dashboards, attribution models, and performance reporting.
• Strong analytical, technical, and strategic thinking skills.
• Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams.
• Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure.
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives.
• Develop audience targeting and ABM strategies aligned with business growth objectives.
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance.
• Oversee lead management, routing, and marketing-to-sales handoff processes.
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact.
• Drive campaign testing, optimization, and continuous performance improvement.
• Establish standards for data quality, automation, tagging, and reporting governance.
• Ensure customer data accuracy for effective targeting and segmentation.
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results.

Skills

Demand generation

Marketing operations

Lead nurturing

ABM

Lead scoring

Lifecycle marketing

Campaign optimization

Analytics

Cross-functional collaboration

Education

Bachelors in Marketing/Business/Analytics/IS

Tools

CRM systems

Marketing automation platforms

Lead management systems

Job description

Ziegler Companies has an opening for a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, audience targeting, and performance analytics to drive customer acquisition, engagement, and revenue growth. This role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, execute customer journeys, improve conversion performance, and deliver actionable insights.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives
• Develop audience targeting and account-based marketing (ABM) strategies aligned with business growth objectives
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance
• Oversee lead management, routing, and marketing-to-sales handoff processes
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact
• Drive campaign testing, optimization, and continuous performance improvement
• Establish standards for data quality, automation, tagging, and reporting governance
• Ensure customer data accuracy for effective targeting and segmentation
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes
• Experience developing analytics, dashboards, attribution models, and performance reporting
• Strong analytical, technical, and strategic thinking skills
• Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams
• Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized

Minimum Physical Requirements: Using hands, talking, hearing

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training.

The pay range for this position is $109,700.00 to $164,500.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

• Competitive pay
• Health, dental/orthodontia, vision & life insurances
• Paid time off (PTO) – 15 days to start 9
• Paid holidays
• 401(k) contributions & match HSA, Ziegler contributes up to $1000 tax-free annually
• STD & LTD Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discountOngoing training
• Education assistance
• Advancement opportunities
• Safe, clean, and friendly work environment
• Military Friendly

Build Your Career at Ziegler

Ziegler sells and services CAT construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first-class reputation for service, and a healthy work-life balance. We train our employees to do things the Ziegler Way — the right way —and then we take it one step further. If you’re a talented, hard-working and down-to-earth person, you’ll fit in perfectly here.