Marketing Performance Analyst (On-site)

Ziegler Inc.; Minneapolis (MN); Hybrid; USD 71,000 - 89,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life

15 days PTO

9 paid holidays

401(k) with match

HSA up to $1000

FSA & EAP

Parental Leave

Education Assistance

Job summary

Ziegler Inc. in Bloomington, MN, is seeking a Marketing Performance Analyst to support the marketing team by tracking campaign performance, segmentation, and data-driven insights. Proficiency in Excel, Access, and Power BI is required, with HubSpot experience a plus.

This hybrid role reports to the Manager of Marketing Data Analytics. You will develop templates, automate reports, analyze customer and market data, and lead multiple projects with cross-functional collaboration.

Qualifications

• Bachelor's degree required in Marketing, Statistics, Data Science, or related field.
• Proven data analysis experience in a team environment.
• Ability to work onsite in Bloomington, MN; proficiency in Excel, Access, Power BI.
• Experience with marketing analytics tools, web analytics, and CRM tools (HubSpot a plus).

Responsibilities

• Campaign Performance Tracking: Track and analyze marketing campaign performance using templates and data collection tools.
• Customer Segmentation: Assist in segmenting target markets and improving direct mail campaign accuracy.
• Ad Hoc Analysis and Research: Execute data analyses and special projects for internal stakeholders; ensure data quality per OEM standards.
• Customer and Market Analysis: Analyze customer and market information, perform competitive research and forecasting.
• Database Management and Reporting: Assess and improve the customer database; automate reporting with IS team.
• Project Management: Lead multiple projects and deliver actionable recommendations on timeline.
• Technical Proficiency: Create queries, pivot tables, and reports; develop Power Automate workflows.
• Innovation and Pattern Recognition: Identify trends and develop data-driven solutions.
• Customer Focus: Address customer needs and represent marketing at events as needed.

Skills

Excel

Access

Power BI

HubSpot

Education

Bachelor’s degree in Marketing, Statistics, Data Science, or related field

Tools

HubSpot

Job description

The Marketing Performance Analyst will support the marketing team by tracking and analyzing campaign performance, conducting customer segmentation, and providing data-driven insights. This role requires proficiency in Microsoft Excel, Access, and Power BI, as well as experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management. The Analyst will report to the Manager of Marketing Data Analytics. This is a hybrid position requiring the ability to work onsite at our Bloomington, MN.

Responsibilities

• Campaign Performance Tracking: Create and implement templates and collection tools to track and analyze marketing campaign performance. Develop and implement data-driven strategies to optimize marketing campaigns
• Customer Segmentation: Assist the marketing team in segmenting target markets. Extract data and create strategies for targeted marketing campaigns. Improve the accuracy of direct mail campaigns through detailed segmentation of customers and prospects.
• Ad Hoc Analysis and Research: Perform ad hoc analytical requests and research projects for internal stakeholders. Assist in execution of OEM excellence programs including but not limited to data clean-up projects, and ensuring customer data abides by OEM standards. Undertake special projects as assigned by management.
• Customer and Market Analysis: Analyze internal and external customer and market information. Conduct competitive research, industry opportunity forecasting, future facility opportunity/analysis, and/or sales coverage analysis in support of business initiatives.
• Database Management and Reporting: Assess the overall condition of the customer database. Work with the Information Systems team to create automated reporting. Monitor the consistency and accuracy of critical database tables owned by Marketing.
• Project Management: Lead the development and delivery of multiple projects. Provide actionable recommendations to partners within agreed time frames.
• Technical Proficiency: Create and execute queries, pivot tables, and reports from database sources. Utilize various analytical tools for data consumption and visualization. Develop Power Automate workflows to streamline processes.
• Innovation and Pattern Recognition: Identify patterns, trends, themes, and connections in information. Develop innovative ideas and solutions based on data analysis.
• Customer Focus: Listen, understand, and respond to external and internal customer needs in a timely manner. Attend events as marketing representative as needed.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, or other related field.
• Proven experience in data analysis, with a track record of success in a team environment.
• Ability to work onsite in Bloomington, MN Proficiency in Microsoft Excel, Access, Power BI, and HubSpot (preferred).
• Experience with marketing analytics tools and techniques, including web analytics, Google analytics, and CRM tools (HubSpot experience is a plus but not required).
• Experience with tools for tracking campaign effectiveness, market segmentation, predictive analysis, and project management.
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Excellent communication and interpersonal skills.
• Self‑starter with the ability to work independently and collaboratively.
• Customer Service experience in a service‑related industry preferred.

Personal characteristics

• Analytical, problem solving, detail oriented, willing to learn, ability to multi‑task, effective communicator.

Minimum Physical Requirements

• Standing, sitting, walking, talking, hearing

This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals.

SEE YOURSELF AT ZIEGLER

Founded in 1914, Ziegler is a third‑generation, family‑owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri.

Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful.

That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development.

Fulfill your calling by starting a career with Ziegler today!

The pay range for this position is $71,400.00 to $89,250.00 Starting wage is dependent on skills, experience, education and location. Pay range may vary by 10% depending upon the applicant’s location.

Along with competitive pay, full time positions are benefits eligible which includes:

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match HSA (Health Savings Account), Ziegler contributes up to $1000 tax‑free each year
• Short-Term and Long‑Term Disability Insurance, FSA & EAP Paid Parental Leave & Funeral Leave Fitness membership discount Education Assistance

At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

What We Can Offer You

Competitive pay Health, dental/orthodontia, vision & life insurances Paid time off (PTO) – 15 days to start 9 Paid holidays 401(k) contributions & match HSA, Ziegler contributes up to $1000 tax‑free annually STD & LTD Insurance, FSA & EAP Paid Parental Leave & funeral Leave Fitness membership discount Ongoing training Education assistance Advancement opportunities Safe, clean, and friendly work environment Military Friendly Ziegler employs a wide variety of former U.S. Armed Services personnel. We actively hire those with prior military experience and accommodate the needs of Reserve and National Guard members.

Build Your Career at Ziegler

Ziegler sells and services CAT® construction and mining equipment, generators and industrial engines in Minnesota and Iowa, as well as AGCO agricultural equipment across Minnesota, Iowa and Missouri. Ziegler has a team focus, a first‑class reputation for service, and a healthy work‑life balance. We train our employees to do things the Ziegler Way — the right way— and then we take it one step further. If you’re a talented, hard‑working and down‑to‑earth person, you’ll fit in perfectly here.