Lead Partner Marketing Manager

remote work; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Oyster — a global employment platform — is expanding its partner marketing programs to drive demand and pipeline across an international ecosystem. This fully remote role empowers you to design, execute, and optimize programs with partners, measure impact, and communicate Oyster's value to diverse audiences across regions.

You will lead segmentation, messaging, and joint initiatives with technology partners, while managing budgets and ensuring data-driven decisions.

Qualifications

• Proven ownership of measurable partner or ecosystem marketing programs from strategy to reporting.
• Strong understanding of marketing to, with, and through partners.
• Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs.
• Cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations.
• Experience managing a program portfolio and making evidence-based decisions.
• Experience adapting messaging across partner types, incentives, audiences, and regions.

Responsibilities

• Design, orchestrate, execute, and measure partner marketing programs across the ecosystem.
• Market to partners, with partners, and through partners to drive outcomes.
• Manage the partner marketing budget including co-marketing and MDF and defend investments with data.
• Develop partner segmentation, positioning, messaging, and repeatable operating models.
• Create joint programs with technology and other partner types.
• Enable partners to communicate Oyster's value proposition to their audiences.

Skills

Partner marketing

Ecosystem marketing

Cross-functional collaboration

Attribution analytics

Program portfolio management

Job description

About the role

The company operates a global employment platform that helps companies hire, pay, and care for talent worldwide. This role owns building and scaling partner marketing programs that create demand and pipeline across an international partner ecosystem.

What you'll do

• Design, orchestrate, execute, and measure partner marketing programs across the ecosystem
• Market to partners, with partners, and through partners to drive outcomes
• Manage the partner marketing budget including co-marketing and MDF and defend investments with data
• Develop partner segmentation, positioning, messaging, and repeatable operating models
• Create joint programs with technology and other partner types
• Enable partners to communicate Oyster's value proposition to their audiences

What they're looking for

• Proven ownership of measurable partner or ecosystem marketing programs from strategy to reporting
• Strong understanding of marketing to, with, and through partners
• Ability to connect marketing activity to sourced or influenced pipeline and explain attribution trade-offs
• Cross-functional collaboration across partnerships, channel, marketing, sales, and revenue operations
• Experience managing a program portfolio and making evidence-based decisions
• Experience adapting messaging across partner types, incentives, audiences, and regions

For applicants in Nigeria

• The listing states a global, fully remote role with location basing as UTC-6 to UTC+3; Nigeria is within this range, but confirm during interview.
• It specifies a fully remote, asynchronous work environment; no office requirement described beyond time-zone expectations
• Pay currency or range is not stated; verify during interview