Omnichannel Campaign Strategy Director

Jobtailor; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor in Chicago, IL seeks a senior advertising strategist to lead omnichannel campaigns and translate client goals into actionable media strategies. You will guide cross-functional teams, optimize performance, and present insights to senior leadership.

Responsibilities include campaign setup, onboarding, and building joint business plans with clients, leveraging forecasting tools and customer insights while upholding ethical standards.

Qualifications

• Bachelor's degree in business, marketing, communication, or related area and 3 years' experience in digital media, account management, or advertising strategy; OR 5 years' experience in digital media, account management, marketing, or advertising strategy
• Proven expertise in developing and executing omnichannel media strategies aligned with client marketing goals
• Strong analytical skills with experience applying digital metrics such as incrementality, ROAS, and CTR
• Ability to communicate effectively internally and externally to enable strategic outcomes
• Ability to lead campaign setup, troubleshooting, and integration across advertising technology platforms
• Experience building and maintaining strategic client and agency relationships
• Proficiency in customer insights and forecasting tools
• Leadership skills including mentoring, coaching, and performance management
• Commitment to ethical standards and company values
• Preferred: experience in sales or media strategy
• Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
• Master's degree in marketing, business, or related area preferred

Responsibilities

• Develop and execute omnichannel advertising campaigns across managed and self-service platforms
• Translate client marketing goals into actionable media strategies using Walmart Connect's advertising solutions
• Monitor campaign pacing, performance, and optimization against key performance indicators
• Analyze campaign data and digital metrics and recommend improvements
• Lead campaign setup, troubleshooting, and client onboarding
• Build joint business plans with clients using forecasting tools and customer insights
• Present campaign performance and strategic recommendations to clients and senior leadership
• Collaborate with Sales, Product, Engineering, and Analytics teams
• Lead a team of three Account Strategists and four Partner Managers
• Mentor, coach, and manage team-member performance
• Support a major enterprise food supplier's campaigns and accounts
• Uphold company values and ethical standards

Skills

Omnichannel strategy

Digital metrics analysis

Client relationship management

Leadership and team management

Campaign setup and troubleshooting

Forecasting tools

Customer insights

Incrementality/ROAS/CTR

Education

Bachelor's degree in business/marketing/communications

Master's degree preferred

Tools

Salesforce

Tableau

SQL

Power BI

DSPs

DMPs

Ad Exchanges

Job description

Jobtailor in Chicago, IL seeks a senior advertising strategist to lead omnichannel campaigns and translate client goals into actionable media strategies. You will guide cross-functional teams, optimize performance, and present insights to senior leadership.

Responsibilities include campaign setup, onboarding, and building joint business plans with clients, leveraging forecasting tools and customer insights while upholding ethical standards.