Senior Institutional Marketing Strategist

Pacific Life; Charlotte (NC); On-site; USD 150,000 - 230,000; Full time

Job summary

Pacific Life is seeking an Institutional Marketing Strategy Director to lead IRSG, translating business strategy and market insights into differentiated marketing priorities and audience strategies. This executive role partners with senior leaders to shape growth in Pension Risk Transfer, DCLI, and emerging retirement solutions.

The director will own the marketing narrative, drive competitive intelligence, and guide thought leadership, ensuring alignment with corporate priorities and market

Qualifications

• 10+ years of experience in strategic marketing, financial services marketing, institutional marketing, business strategy, consulting, product marketing, market intelligence, or a related discipline.
• Experience translating insights into strategic recommendations and influencing senior leaders.

Responsibilities

• Lead and evolve IRSG marketing strategy aligned with business priorities and market opportunities.
• Drive market intelligence and competitive insights to inform strategy and thought leadership.
• Steward positioning, messaging, and market narrative across Pension Risk Transfer, DCLI, Stable Value, and related lines.
• Guide institutional thought leadership priorities and translate them into themes, audiences, channels, and timing.
• Inform go-to-market and growth initiatives with strategic marketing leadership and cross-functional collaboration.
• Measure impact and evolve the strategy through KPIs, analytics, and continuous improvement.

Skills

Strategic marketing

Financial services marketing

Institutional marketing

Business strategy

Consulting

Market intelligence

Leadership

Education

MBA or advanced degree

Job description

Pacific Life is seeking an Institutional Marketing Strategy Director to lead IRSG, translating business strategy and market insights into differentiated marketing priorities and audience strategies. This executive role partners with senior leaders to shape growth in Pension Risk Transfer, DCLI, and emerging retirement solutions.

The director will own the marketing narrative, drive competitive intelligence, and guide thought leadership, ensuring alignment with corporate priorities and market