Institutional Marketing Director

Talnt; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Health insurance

401(k) plan with a 4% match

Flexible PTO

Parental leave

Educational assistance for advanced ed

Time to give back to local communities

Commuter benefits

Job summary

Talnt, a growing registered investment advisory firm, shapes the marketing strategy for institutional and corporate practices. You will lead a team, translate sophisticated offerings into campaigns that reach institutional decision-makers, and build trusted relationships with business leaders while staying close to the creative work.

You will oversee annual plans across institutional and B2B areas, drive cross‑channel campaigns, partner with leaders to translate complex financial concepts, and

Qualifications

• 10+ years of institutional marketing experience in financial services or asset management.
• Experience marketing to institutional buyers including endowments, foundations, nonprofits.
• Proven track record leading integrated campaigns driving lead generation and client engagement.
• Strong stakeholder management and ability to run multiple workstreams.

Responsibilities

• Develop annual marketing plans across institutional and B2B areas.
• Lead integrated campaigns across content, digital, paid media, earned media, and partnerships.
• Translate complex financial concepts into clear stories for institutional buyers.
• Manage and develop a team with clear ownership and high standards.
• Track results and share monthly performance dashboards with stakeholders.

Skills

Institutional marketing

Team leadership

Campaign management

Stakeholder management

Strategic storytelling

Job description

Shape the marketing strategy for the institutional and corporate practices of a growing registered investment advisory firm. You'll have the scope to set direction across distinct business lines and the freedom to stay close to the creative work. Build trusted relationships with business leaders, lead a team, and turn sophisticated offerings into campaigns that reach institutional decision-makers and deliver measurable results.

What You Will Be Doing:

• Develop annual marketing plans across 4-5 institutional and B2B business areas, aligning campaigns, budgets, and KPIs with growth goals.
• Lead integrated campaigns across content, digital, paid media, earned media, and strategic partnerships.
• Partner with business leaders and marketing colleagues to translate complex financial concepts into compelling stories for institutional buyers.
• Manage and develop a team, giving colleagues clear ownership while keeping projects moving and standards high.
• Track results and share monthly performance dashboards with stakeholders and leadership.
• Test new ideas, refine what works, and help build a marketing function with lasting impact.

What You Bring:

• 10+ years of institutional marketing experience in financial services, wealth management, or asset management.
• Experience marketing to institutional buyers, including endowments, foundations, and nonprofits.
• A track record of leading teams and integrated campaigns that drive lead generation, brand recognition, and client engagement.
• Strong stakeholder management skills and the ability to keep multiple workstreams on track.
• A talent for making financial concepts clear, engaging, and relevant to busy audiences.
• Comfort working independently and creatively in a lean, growing, matrixed organization.
• Experience with venture capital, retirement plans, or public pensions is a plus.

Compensation:

$220-250,000

The Opportunity:

Join a team working across brand, performance marketing, content, and communications. You'll help bring the firm's institutional expertise to endowments, foundations, nonprofits, and corporate buyers, with room to shape how these practices go to market. The role spans strategy, team leadership, and hands-on execution, so you can see your ideas through from plan to measurable impact

Benefits:

• Health, dental, and vision insurance from day one
• 401(k) plan with a 4% match
• Flexible PTO
• Parental leave
• Financial assistance for advanced education and professional designations
• Time to give back to local communities
• Commuter benefits