Senior Insights & Analytics Lead – AI-Driven Ad Measurement

LoopMe; New York (NY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Hybrid work (Union Square)

Self-Managed Vacation

Work-from-anywhere option

Healthcare

401k

Summer Fridays

Learning & development

LoopMe Gives Back

Job summary

LoopMe, a leading outcomes-based adtech company, seeks a senior analytics professional to join the Revenue team in New York. You will shape campaign measurement strategy, own the analytical narrative of our platform, and help clients understand business impact.

You will work with Sales, Product, and Client Services leadership to drive insights that power client success and sales collateral. This role requires deep analytical capability and experience with AI tools.

Qualifications

• 8+ years of experience in marketing or media analytics (agency- or brand-side preferred).
• Knowledge of measurement methods including brand lift, MMM, and geo incrementality testing.
• Proficiency with AI tools and data visualization.

Responsibilities

• Lead research and analytics support for Sales and Marketing, including audience data and campaign insights.
• Present analyses to senior clients and internal stakeholders.
• Own the internal product story and market narrative with benchmarks and case studies.
• Partner with Product leadership to shape new measurement capabilities.
• Manage third-party measurement vendors and assess new tools and trends.
• Lead market research and tentpole insights from surveys to collateral for sales.
• Collaborate with revenue leadership to scale the insights function for key accounts.

Skills

Media research

Audience analytics

Data storytelling

Analytics storytelling

Tools

R

Python

Excel

PowerPoint

Claude

Gemini

Job description

LoopMe, a leading outcomes-based adtech company, seeks a senior analytics professional to join the Revenue team in New York. You will shape campaign measurement strategy, own the analytical narrative of our platform, and help clients understand business impact.

You will work with Sales, Product, and Client Services leadership to drive insights that power client success and sales collateral. This role requires deep analytical capability and experience with AI tools.