Influencer marketing manager for subscription apps

Ruby Labs; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Competitive compensation

Performance bonus

Equipment provided

Job summary

Ruby Labs Ltd. ищет Senior Influencer Marketing Manager, чтобы развивать инфлюенсер-маркетинг как новый канал производительности для глобального D2C продукта. Вы будете нести полный цикл: от плана до масштаба по регионам Europe, Latin America и Asia.

Вы будете подчиняться Head of User Acquisition и управлять бюджетами и стратегиями. Требуется 3+ лет опыта, знание CPA/ROI, опыт работы с TikTok/Instagram/YouTube и умение быстро запускать кампании, отслеживать результат и принимать решения.

Qualifications

• 3+ лет опыта в influencer marketing с фокусом на performance
• Управлял бюджетами influencer на уровне $50K+ в месяц с измеримыми результатами
• Опыт работы в регионах Europe/Latin America/Asia
• Опыт прямого sourcing и переговоров с креаторами
• Опыт настройки трекинга: ссылки, атрибуция
• Знание правил TikTok, Instagram и YouTube для спонсируемого контента
• Свободное владение английским языком
• Ориентация на результаты по подпискам, а не охвату
• Умение брать на себя ответственность за цифры CPA и ROI
• Активная работа по Outreach и переговорам

Responsibilities

• Строить инфлюенсер-канал с нуля, бюджет и модели сделок
• Запускать первые кампании и масштабировать окупаемые
• Приоритизировать рынки по затратам на подписку
• Подбирать креаторов в Европе, Латинской Америке и Азии
• Строить сеть агентств и креаторов по регионам
• Вести переговоры по сделкам: фикс, CPA, гибрид
• Контролировать цикл: outreach, контракт, бриф, утверждение, публикация, выплата
• Настраивать трекинг по каждому криатору: ссылки, атрибуция
• Отчитываться по ряду метрик: расход, CPA, ROI
• Вести базу данных креаторов, цен, результатов и уроков

Skills

Influencer marketing

Performance marketing

Budget management

Creator sourcing

Tracking & attribution

Negotiation

Data-driven

English language

Tools

Modash

CreatorIQ

Upfluence

Job description

Описание: We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition.

Задачи:

• Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.
• Launch first campaigns within your first month, then scale the ones that pay back.
• Prioritise markets by results: start where the cost per subscription is lowest, then expand.
• Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.
• Build a network of creators, agencies and creator networks in each region.
• Negotiate deals: flat fee, CPA, hybrid.
• Keep the cost of every deal tied to its result.
• Manage the full cycle: outreach, contract, brief, content approval, publication, payment.
• Set up tracking for every creator: unique links, attribution.
• Be fully accountable for the channel's data and metrics: spend, subscriptions, CPA and ROI per creator.
• Keep the numbers accurate and report weekly with a clear decision — rebook, scale or stop.
• Keep a database of creators, prices, results and learnings.

Требования:

• 3+ years in influencer marketing with a performance focus — for D2C subscription apps, mobile apps or online products.
• Managed influencer budgets of $50K+ per month with measurable results: spend, number of creators, CPA or ROI (examples required).
• Hands‑on experience in at least one of our regions: Europe, Latin America or Asia.
• Experience sourcing and negotiating with creators directly, not only through agencies.
• Experience with CPA and hybrid deals.
• Experience setting up tracking: links, attribution.
• Knowledge of TikTok, Instagram and YouTube rules for sponsored content.
• Fluent written & spoken English.
• Results over reach — measures every deal by subscriptions, not views.
• Owns the numbers — knows the CPA and ROI of every creator without asking an analyst.
• Hands‑on — does outreach and negotiation personally.
• Thrives in a fast‑paced environment — launches, measures and decides in days, not months.
• Organised — tracks every creator, deal and payment.
• Reliable — delivers what was promised, when it was promised.
• Будет плюсом: Built an influencer channel from zero; Experience with influencer platforms and tools (Modash, CreatorIQ, Upfluence or similar); Experience with health, education or self‑improvement products

Условия:

• Build a new channel from zero, with large budgets and full ownership
• Product with 100M+ users and proven ads to learn from
• Remote work environment (work from anywhere)
• Competitive compensation — details shared during interview Performance bonus tied to channel results, on top of salary
• Company-provided equipment (if needed)