Senior Influencer Marketing Lead

Viral Nation; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Viral Nation in New York, NY is seeking an experienced Account Supervisor to lead influencer programs for multiple client campaigns. You will partner with strategy, talent, media and creative teams to deliver integrated programs across paid and earned channels.

The role requires 5+ years in client-facing digital or influencer roles, strong budget discipline, and the ability to manage cross-functional teams while driving measurable results.

Qualifications

• 5+ years of experience in client-facing digital, social, PR or influencer role.
• Deep experience with influencer engagement across paid and earned, different tiers and segments.
• Strong understanding of influencers and social media landscape.
• Experience in creating social media content and driving measurement efforts for social, digital or influencer program including calculating benchmarks, engagement rates, synthesizing data.
• Highly organized, with experience managing multiple clients simultaneously.
• Experience working specifically with influencers on new and/or emerging platforms (TikTok, Twitch etc).
• Additional social/digital experience in content creation, social strategy or paid media.

Responsibilities

• Help lead strategy across multiple influencer campaigns from one-off executions to long-term, relationship-based programs.
• Demonstrate creativity and conceptual thinking on client programs and projects.
• Work closely in integrated teams to ensure seamless coordination between activities (i.e. paid amplification, public relations programs and creative campaigns, social etc)
• Work with influencers to create engaging, authentic content on behalf of brands
• Effectively work within account budget parameters. Demonstrate a solid understanding of budget parameters and ability to handle day-to-day budget
• Maintain strong relationships with brands across a variety of verticals
• Lead and support the building of client presentations
• Day-to-day client leader, with oversight from account director and senior management
• Manage team development and growth to meet the demands and expectations of clients
• Oversee your teams influencer marketing campaigns through VNs proprietary platform

Skills

Client-facing experience

Influencer strategy

Social media analytics

Budget management

Cross-functional collaboration

TikTok/Twitch knowledge

Job description

Viral Nation in New York, NY is seeking an experienced Account Supervisor to lead influencer programs for multiple client campaigns. You will partner with strategy, talent, media and creative teams to deliver integrated programs across paid and earned channels.

The role requires 5+ years in client-facing digital or influencer roles, strong budget discipline, and the ability to manage cross-functional teams while driving measurable results.