Senior IMC Lead – Multi-Channel Healthcare Campaigns

Fortive; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Fortive is seeking a strategic Integrated Marketing Communications Manager to lead end-to-end campaigns across print, digital, social, and events within healthcare or medical device spaces.

You will align messaging with product priorities, drive omni-channel campaigns, manage timelines and cross-functional partners, and deliver ROI-focused insights to leadership. This senior role requires leadership and execution excellence across marketing, sales, and product teams.

Qualifications

• Bachelor's degree in Marketing or Marketing Communications or related field
• 5+ years of integrated marketing, communications, or campaign management experience
• Proven ability to plan and execute end-to-end campaigns across omni-channel platforms
• Strong foundation in brand strategy, content development, and campaign performance optimization
• Experience collaborating with external agencies and internal product teams, healthcare/medical device experience preferred

Responsibilities

• Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
• Build omni-channel campaign strategies spanning digital, social, print, and events
• Ensure consistent messaging and brand alignment across channels and touchpoints
• Manage campaign timelines, deliverables, and cross-functional coordination
• Lead print and digital marketing assets, including brochures, emails, landing pages, and promotions
• Align social media strategy with broader campaign initiatives and repurpose content across channels
• Collaborate with product marketing, sales, clinical education, and leadership to align messaging
• Deliver regular performance reporting, insights, and ROI recommendations

Skills

Omni-channel marketing

Campaign management

Brand strategy

Cross-functional collaboration

Analytics & ROI

Education

Bachelor's degree in Marketing or Marketing Communications

Tools

Marketing automation tools

CRM tools

Job description

Fortive is seeking a strategic Integrated Marketing Communications Manager to lead end-to-end campaigns across print, digital, social, and events within healthcare or medical device spaces.

You will align messaging with product priorities, drive omni-channel campaigns, manage timelines and cross-functional partners, and deliver ROI-focused insights to leadership. This senior role requires leadership and execution excellence across marketing, sales, and product teams.