Health Digital Strategy SVP — Omnichannel Growth

Edelman Smithfield; New York (NY); On-site; USD 150,000 - 215,000; Full time

Job summary

Edelman Smithfield seeks a Senior Vice President to lead Health Digital for major pharmaceutical clients, overseeing branded and unbranded campaigns across .com, CRM, paid media, SEO, GEO and social. You will coordinate SMEs to deliver integrated programs at scale while ensuring compliance and business impact.

The role requires deep pharma marketing experience, senior leadership, and the ability to drive growth through cross-functional collaboration within a regulated space.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 10+ years of health digital experience in an agency setting.
• Deep pharma marketing expertise across HCP, patient, and caregiver audiences.
• Experience leading omnichannel campaigns and regulated digital programs.
• Proven senior client-facing leadership with cross-functional teams.

Responsibilities

• Lead digital strategy across branded and unbranded pharma marketing.
• Translate business challenges into compliant, digital-first solutions.
• Partner with SMEs to ensure seamless execution and integration.
• Navigate MLR, ISI, and fair balance requirements in design.
• Guide omnichannel strategy across touchpoints and journeys.
• Mentor and inspire teams to grow talent and performance.

Skills

Pharma marketing

Omnichannel campaigns

Regulatory compliance (MLR)

Leadership / client-facing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Edelman Smithfield seeks a Senior Vice President to lead Health Digital for major pharmaceutical clients, overseeing branded and unbranded campaigns across .com, CRM, paid media, SEO, GEO and social. You will coordinate SMEs to deliver integrated programs at scale while ensuring compliance and business impact.

The role requires deep pharma marketing experience, senior leadership, and the ability to drive growth through cross-functional collaboration within a regulated space.