Senior Healthcare Marketing Communications Lead

Siemens Healthineers AG; Pennsylvania; Hybrid; USD 143,000 - 197,000; Full time

Job summary

Siemens Healthineers seeks a Senior Marketing Communications Manager to drive integrated marketing programs for the Varian Interventional Solutions line, strengthening customer engagement and advancing business priorities. You will shape campaigns, messaging and content across channels and support sales enablement.

You will partner with product marketing, sales, clinical and operations to translate objectives into go-to-market programs, develop compelling narratives, manage agencies, and ensure

Qualifications

• Bachelor's degree or equivalent; MBA is a plus.
• 7+ years of marketing communications experience.
• Experience managing agencies and cross-functional programs.
• Strong writer, communicator and presenter with differentiated value propositions.

Responsibilities

• Develop and execute integrated marketing communications plans aligned with cancer care narrative, business priorities, product launches, demand generation, and sales enablement.
• Partner with product marketing, sales, commercial, clinical, marketing operations and cross-functional stakeholders to translate objectives into go-to-market programs and campaigns.
• Develop narratives, messaging and content; guide activation across digital, social media, PR, events, congresses and field communications with brand consistency.
• Assist with tradeshow and congress strategy; content development, promotions, lead-generation and post-event reporting.
• Support global and regional communications initiatives and share best practices.

Skills

Marketing communications

Stakeholder management

Content development

Digital marketing

Go-to-market

Education

Bachelor's degree

MBA

Job description

Siemens Healthineers seeks a Senior Marketing Communications Manager to drive integrated marketing programs for the Varian Interventional Solutions line, strengthening customer engagement and advancing business priorities. You will shape campaigns, messaging and content across channels and support sales enablement.

You will partner with product marketing, sales, clinical and operations to translate objectives into go-to-market programs, develop compelling narratives, manage agencies, and ensure