Senior Brand Director: End-to-End IMCs & Growth

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Felix is seeking a senior Brand Marketing leader to own flagship integrated marketing campaigns and shape the brand narrative across TV, digital, audio, and experiential channels. You will lead product marketing, ensuring a cohesive story from the app to email, with a focus on clear positioning and measurable outcomes.

The role requires 10+ years in brand marketing, experience with fast-paced growth, and the ability to manage budgets and cross-functional teams in a regulated healthcare

Qualifications

• 10+ years in brand marketing at consumer or DTC brands.
• Experience at a tech startup or scale-up, through hypergrowth.
• Proven track record leading multi-million-dollar integrated campaigns across multiple channels.

Responsibilities

• Own and lead flagship IMCs end to end with clear briefs, agency management, and calendar planning.
• Set brand strategy and an 18‑month integrated marketing calendar aligned to business goals.
• Lead product marketing GTM and ensure product launches are timely, differentiated, and integrated with brand campaigns.
• Build and lead a high-performing brand marketing team and collaborate across Growth, Lifecycle, and Product.

Skills

Brand strategy

Campaign leadership

Cross-functional leadership

Data-driven decision making

Creative briefing

Education

Bachelor's degree in Marketing or related field

Job description

Felix is seeking a senior Brand Marketing leader to own flagship integrated marketing campaigns and shape the brand narrative across TV, digital, audio, and experiential channels. You will lead product marketing, ensuring a cohesive story from the app to email, with a focus on clear positioning and measurable outcomes.

The role requires 10+ years in brand marketing, experience with fast-paced growth, and the ability to manage budgets and cross-functional teams in a regulated healthcare