Senior Hybrid B2B Campaign Marketing Leader

Enchanted Rock; Houston (TX); Híbrido; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Pay

Medical, Dental, Vision, and Pharmacy

Company‑Paid Life Insurance

Flexible Spending Account

Health Savings Account with companycon

Wellness Programs and Incentives

401(k) Retirement Plan & Company Match

Paid Time Off – Sick & Vacation

Paid Holidays

Hybrid Work Schedule – Three Days in {

Descripción de la vacante

ERock seeks a Senior Campaign Marketing Manager to own day-to-day campaign delivery across its verticals, translating integrated plans into qualified leads and marketing-sourced pipeline. You will blend audience strategy with hands-on execution, performance analysis, and management of a Campaign Coordinator.

The role requires 10+ years in B2B marketing, a marketing degree, and hands-on Salesforce Marketing Cloud/CRM experience. Houston office three days a week with two remote days is expected.

Formación

• 10 years of B2B campaign marketing or demand-generation experience.
• Bachelor’s degree in marketing, business, communications, or related field, or equivalent.
• Hands-on Salesforce CRM experience and proficiency with marketing automation platforms such as Salesforce Marketing Cloud Account Engagement, Marketo, or HubSpot.
• Experience executing and optimizing paid media, email, audience segmentation, and nurture campaigns with strong copywriting and briefing skills.
• Ability to interpret campaign data, connect activity to qualified leads and pipeline, and explain performance, costs, and ROI to stakeholders.
• Strong judgment, attention to detail, and project management; able to manage concurrent campaigns and coach juniors.
• Willingness to work in Houston office three days per week, with two remote workdays; relocation not provided.
• Travel up to ~20% for conferences, customer events, and team meetings.

Responsabilidades

• Run the campaign calendar and deliver multichannel campaigns across ERock’s verticals.
• Develop audience strategies using Salesforce data and sales input; propose budgets.
• Write campaign briefs and copy for email, ads, social, and landing pages; guide creatives.
• Launch and optimize paid search, paid social, organic social, and landing pages.
• Guide email segmentation and nurture flows in Salesforce Marketing Cloud Account Engagement.
• Create and maintain Salesforce campaigns, tracking, and reports; measure leads and ROI.
• Review results across advertising platforms and analytics; adjust campaigns as needed.
• Collaborate with sales on target accounts and lead quality; coordinate with events team.

Conocimientos

B2B marketing

Campaign management

Multichannel campaigns

Sales alignment

Data-driven

Educación

Bachelor’s degree or equivalent

Herramientas

Salesforce CRM

Salesforce Marketing Cloud

Marketo

HubSpot

Descripción del empleo

ERock seeks a Senior Campaign Marketing Manager to own day-to-day campaign delivery across its verticals, translating integrated plans into qualified leads and marketing-sourced pipeline. You will blend audience strategy with hands-on execution, performance analysis, and management of a Campaign Coordinator.

The role requires 10+ years in B2B marketing, a marketing degree, and hands-on Salesforce Marketing Cloud/CRM experience. Houston office three days a week with two remote days is expected.