Senior Home Health Referral & Growth Liaison

Holistat Home Health; Texas; On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Mileage reimbursement

Health/dental/401(k)

Job summary

Holistat Home Health in Dallas, TX is seeking a Senior Home Health Community Liaison/Marketer to grow a referral network and boost patient referrals. You will engage with hospitals, physicians, SNFs, and seniors, coordinating with clinical and intake teams to convert leads into starting care.

Ideal candidates have 3+ years in home health marketing or sales, a track record of meeting referral goals, and a valid Texas driver’s license to support field-based outreach and community events.

Qualifications

• 3+ years of home health, hospice or post-acute healthcare marketing or sales.
• Established referral relationships with hospitals, physician practices and post-acute facilities that you can bring from day one.
• Proven record of meeting monthly referral or admission goals, with numbers you can share.
• Working knowledge of Medicare home health eligibility, homebound criteria and the referral-to-admission process.
• Valid Texas driver's license, reliable vehicle and current auto insurance.

Responsibilities

• Build and manage a book of referral sources: hospital case managers and discharge planners, physician practices, SNFs, rehab facilities, ALFs, independent living communities and senior centers.
• Make daily face-to-face visits to current and prospective referral sources.
• Educate referral sources on Medicare home health eligibility, homebound status and Holistat's services, including skilled nursing, wound care, chronic disease management and therapy.
• Coordinate each referral with intake so patients are contacted quickly and start of care happens on time.
• Follow up with referral sources on patient status, missing face-to-face documentation and physician orders.
• Track all visits, referrals and admissions in the agency's CRM or tracking sheet.
• Submit a weekly marketing plan to leadership listing target referral sources, planned visits, events and follow-ups for the coming week.
• Prepare weekly and monthly marketing reports covering visits, referrals by source, admissions, referral-to-admission conversion and trends.
• Represent Holistat at health fairs, networking events, in-services and community outreach.
• Monitor competitor activity and share market feedback with leadership.
• Recommend marketing strategies to leadership, such as new referral sources to target, services to promote, community events and campaigns, based on referral data and market trends.
• Mentor and support junior marketers as the team grows.
• Support digital marketing, email campaigns and direct mail outreach to referral sources and the community.

Skills

Home health marketing

Sales experience

Referral sources

Education

Bachelor's degree in marketing

Clinical background (LVN, RN, PT, OT)

Tools

Axxess

Kinnser/WellSky

CRM

Job description

Holistat Home Health in Dallas, TX is seeking a Senior Home Health Community Liaison/Marketer to grow a referral network and boost patient referrals. You will engage with hospitals, physicians, SNFs, and seniors, coordinating with clinical and intake teams to convert leads into starting care.

Ideal candidates have 3+ years in home health marketing or sales, a track record of meeting referral goals, and a valid Texas driver’s license to support field-based outreach and community events.