Senior Higher Ed Demand Gen Campaign Lead

OpenKrill; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Panopto is seeking a Senior Integrated Campaign Manager, Higher Education to lead demand generation for a core growth vertical. You will own strategy from market insight to pipeline acceleration, coordinating with Product Marketing, Sales, and RevOps to align messaging and delivery across multiple channels.

You will design and execute integrated programs including email, webinars, paid media, and outbound sequences, while developing scalable AI-driven workflows to optimize performance and

Qualifications

• 8+ years of demand generation or integrated marketing experience in B2B SaaS
• Proven history of building and executing multi-touch campaigns delivering measurable pipeline growth
• Proficient with marketing automation tools (HubSpot) and CRMs (Salesforce) including attribution and workflow automation
• Experience leading cross-functional working groups and agency partners without direct authority
• Hands-on experience using generative AI tools to streamline campaign workflows and analyze performance

Responsibilities

• Own Vertical Campaign Strategy across Higher Education; build multi-quarter, integrated campaigns
• Architect Full-Funnel Campaigns spanning email, webinars, paid media, digital campaigns, events, and SDR sequences
• Lead Cross-Functional Alignment with Product Marketing, Sales Leadership, RevOps, and agencies
• Author Strategic Copy and Briefs for emails, landing pages, and promotion assets
• Own the campaign scorecard: pipeline, conversion, and ROI tracking for leadership
• Set team standards: templates and messaging guidelines for the campaign team
• Monitor market shifts and adapt timing and messaging beyond quarterly plans
• Scale AI workflows to accelerate audience research, campaign drafting, and funnel analysis

Skills

Vertical market expertise

Campaign design & strategy

MarTech mastery

Cross-functional leadership

Analytical capability

AI in marketing

B2B SaaS demand gen

Strategic copy & briefs

Tools

HubSpot

Salesforce

Job description

Panopto is seeking a Senior Integrated Campaign Manager, Higher Education to lead demand generation for a core growth vertical. You will own strategy from market insight to pipeline acceleration, coordinating with Product Marketing, Sales, and RevOps to align messaging and delivery across multiple channels.

You will design and execute integrated programs including email, webinars, paid media, and outbound sequences, while developing scalable AI-driven workflows to optimize performance and