Higher Ed Demand Gen Lead | Pipeline Growth

SHI International Corp.; Texas; Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Diversity program

Career Growth

Health benefits

Flexible work options

Job summary

SHI International Corp. is seeking a Demand Generation Manager – Higher Education to lead the strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within the higher education vertical.

The role translates SHI’s broader campaigns into higher education-specific strategies, coordinating across digital, content, events, and ABM initiatives while partnering with sales to align marketing with account plans and growth

Qualifications

• Bachelor’s degree required (Marketing, Business, or related field).
• 5+ years of marketing experience with a focus on higher education and/or public sector markets.
• Travel willingness 15–20%.

Responsibilities

• Develop and execute full-funnel demand generation campaigns for higher education.
• Collaborate with sales to align marketing with account plans and growth objectives.
• Own higher education campaign landing pages and messaging frameworks.
• Drive multi-channel activation across SHI.com, digital channels, events, and content programs.
• Analyze campaign performance and provide actionable insights to stakeholders.

Skills

Higher education IT landscape

Procurement cycles

Contract vehicles

Integrated multi-touch campaigns

Digital, content, events

ABM strategies

Event planning & execution

Cross-functional collaboration

Campaign measurement & ROI

Communication & messaging

Education

Bachelor’s degree in Marketing or related field

Job description

SHI International Corp. is seeking a Demand Generation Manager – Higher Education to lead the strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within the higher education vertical.

The role translates SHI’s broader campaigns into higher education-specific strategies, coordinating across digital, content, events, and ABM initiatives while partnering with sales to align marketing with account plans and growth