Higher Ed Demand Gen Leader - Full-Funnel & ABM

SHI International; Austin, Northern (TX, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

SHI International is seeking a Demand Generation Manager for the Higher Education vertical to lead strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within higher education.

You will translate broader campaigns into targeted engagement strategies aligned with procurement cycles and buying committees, collaborating with sales, partners, and marketing teams.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of marketing experience, with Higher Education/public sector focus preferred.
• Willingness to travel approximately 15–20%.

Responsibilities

• Develop and execute full-funnel demand generation campaigns for the higher education market.
• Collaborate with content, creative, and subject-matter experts to produce assets and landing pages.
• Align marketing programs with sales plans, partner programs, and ABM initiatives.
• Lead trade shows and field marketing events, with pre/post-event follow-up.

Skills

Strategic thinking

Campaign orchestration

ABM

Cross-functional

ROI analysis

Education

Bachelor's degree in Marketing

Job description

SHI International is seeking a Demand Generation Manager for the Higher Education vertical to lead strategy, development, and execution of full-funnel marketing programs designed to drive engagement, pipeline growth, and revenue within higher education.

You will translate broader campaigns into targeted engagement strategies aligned with procurement cycles and buying committees, collaborating with sales, partners, and marketing teams.