Senior Health Communications Writer — GEO Content, Remote

UnitedHealth Group; Minnetonka (MN); Hybrid; USD 92,000 - 164,000; Full time

Job summary

UnitedHealth Group's UnitedHealthcare Corporate Communications Newsroom is seeking a Senior Communications Specialist, GEO Content, to develop and optimize content that helps consumers understand health care and benefits. The role emphasizes GEO/SEO-informed writing, content strategy and accessibility for both consumers and AI discovery.

The ideal candidate is an exceptional writer who can translate complex health information into clear, authoritative language, while collaborating with Newsroom,

Qualifications

• 5+ years of experience in communications, journalism, digital content, editorial, content marketing or related work.
• Experience translating complex or technical subject matter into understandable content.
• Experience applying SEO, audience insights or digital-content best practices to writing and content development.
• Demonstrated experience writing and editing clear, compelling digital content for consumer audiences.
• Demonstrated ability to manage multiple assignments and meet deadlines in a fast-moving environment.
• Willing and able to travel ~10% depending on business need.

Responsibilities

• Develop GEO-informed content and translate consumer questions into clear, useful UHC Newsroom content.
• Write and edit articles, explainers, FAQs and other digital content for consumer and LLM discovery.
• Refresh and optimize existing content based on GEO or search insights.
• Collaborate with cross-functional teams to validate information and translate technical concepts.
• Structure content with engaging headlines, summaries and FAQs for better discoverability.
• Support GEO content opportunities and track content from development through publication.

Skills

Exceptional writing

GEO fluency

Editorial judgment

Collaboration

Travel readiness

Tools

Content management systems

Digital publishing workflows

Job description

UnitedHealth Group's UnitedHealthcare Corporate Communications Newsroom is seeking a Senior Communications Specialist, GEO Content, to develop and optimize content that helps consumers understand health care and benefits. The role emphasizes GEO/SEO-informed writing, content strategy and accessibility for both consumers and AI discovery.

The ideal candidate is an exceptional writer who can translate complex health information into clear, authoritative language, while collaborating with Newsroom,