Content Writer at Included Health Remote

Comunidade Metodista; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

Included Health is seeking a skilled Content Writer to join the Consumer Marketing Content & Creative Strategy team. This remote role focuses on crafting clear, engaging member communications that drive registrations, care visits, and ongoing engagement across channels.

As part of a cross-functional group with clinical and product teams, you will own onboarding emails, landing pages, printed materials, and more, ensuring messaging is on-brand, accessible, and conversion-focused.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• 3–5 years of professional writing experience, ideally in healthcare, wellness, or tech.
• Ability to write in a clear, human, and motivating tone, with exceptional attention to detail.
• Comfortable working in a fast-paced, collaborative environment.
• Experience using content to drive and measure specific business goals like conversion, education, or retention.

Responsibilities

• Write, edit, and proof engaging content for member-facing communications, including: Emails and digital campaigns, Web pages and paid search placements, Social media content and paid ads, SEO articles and educational guides, Flyers, mailers, and event materials, Webinar promotional materials and scripts, How-to content and video scripts.
• Tailor messaging based on audience segment, channel, and conversion optimization best practices and performance insights
• Collaborate with content strategists and writers, designers, and cross-functional stakeholders to bring campaigns to life
• Contribute to content calendars, brainstorms, and creative reviews
• Ensure all content is accurate, on-brand, and aligned with legal and compliance requirements
• Continuously optimize content based on performance data and stakeholder feedback

Skills

Strong writing

Attention to detail

Collaborative

SEO familiarity

Education

Bachelor's degree in English, Journalism, Communications, Marketing, or related field

Job description

Content Writer job at Included Health. Remote.

We’re looking for a skilled and versatile Content Writer to join our Consumer Marketing Content & Creative Strategy team. This role plays a crucial part in executing day-to-day member communications that drive registrations, care visits, and ongoing engagement with our services.

More than just strong writing, we’re looking for someone who can think strategically about the full member journey - connecting messaging across channels, touchpoints, and moments in time, while maintaining a connected and thoughtful voice. You’ll craft clear, compelling content that guides members toward better health outcomes and reinforces our role as their trusted healthcare partner.

Whether it's an onboarding email, a campaign landing page, or a printed flyer handed out at an event, you’ll help ensure every message feels cohesive, on-brand, and meaningful.

You’ll partner closely with content strategists, designers, and cross-functional teams, like clinical and product, to create clear, compelling content across a variety of channels to help meet members where they are and motivate them to take action.

Responsibilities

• Write, edit, and proof engaging content for member-facing communications, including: Emails and digital campaigns,Web pages and paid search placements, Social media content and paid ads, SEO articles and educational guides, Flyers, mailers, and event materials, Webinar promotional materials and scripts, How-to content and video scripts.


• Tailor messaging based on audience segment, channel, and conversion optimization best practices and performance insights


• Collaborate with content strategists and writers, designers, and cross-functional stakeholders to bring campaigns to life


• Contribute to content calendars, brainstorms, and creative reviews


• Ensure all content is accurate, on-brand, and aligned with legal and compliance requirements


• Continuously optimize content based on performance data and stakeholder feedback

Qualifications

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field


• 3-5 years of professional writing experience, ideally in healthcare, wellness, or tech


• A strong portfolio showcasing a range of digital and print content formats and campaigns


• Ability to write in a clear, human, and motivating tone, with exceptional attention to detail


• Comfortable working in a fast-paced, collaborative environment


• Ability to shift priorities and meet tight deadlines, when needed


• Experience using content to drive and measure specific business goals like conversion, education, or retention


• Familiarity with SEO, accessibility principles, and member-first content design is a plus


• A passion for health equity, accessibility, and simplifying complex topics