Senior HCP Marketing Product Leader

Apellis Pharmaceuticals; Cambridge (MA); Hybride; USD 147 000 - 197 000; Plein temps

Résumé du poste

Apellis Pharmaceuticals in the United States is seeking a US Senior Product Manager, HCP Marketing to lead development and execution of healthcare professional marketing strategies, omnichannel campaigns, and promotional initiatives.

This role collaborates with the US HCP Marketing Director to align initiatives with brand strategy and business objectives, and independently leads projects from planning through execution.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5+ years of biotech/pharmaceutical marketing experience, preferably in HCP marketing.
• Eye care or retina experience a plus.
• Demonstrated experience managing marketing initiatives and agency partners.

Responsabilités

• Lead the development and execution of HCP marketing tactics, including personal and non-personal promotional initiatives and omnichannel campaigns.
• Contribute to US Brand Planning, including HCP stakeholder strategies, tactical planning, and budget development.
• Partner with HCP Marketing leadership to translate brand strategy into actionable marketing initiatives.
• Manage agency partners in the development and execution of assigned programs and tactics.
• Develop multichannel and digital marketing strategies leveraging customer insights to optimize reach.
• Collaborate with Sales Leadership and other stakeholders to support customer engagement and commercial objectives.
• Develop and implement measurement plans, evaluate performance, and identify optimization opportunities.
• Support planning and execution of HCP engagement at medical congresses and events.
• Efficiently manage assigned marketing budgets and ensure alignment with brand priorities.
• Work with Regulatory, Legal, Medical, and Compliance to ensure compliant materials.
• Identify opportunities to enhance HCP engagement and adapt to evolving brand needs.

Connaissances

HCP marketing

Cross-functional collaboration

Agency management

Promotional messaging

Data-driven decisions

Formation

Bachelor's degree

MBA

Outils

Veeva

Description du poste

Apellis Pharmaceuticals in the United States is seeking a US Senior Product Manager, HCP Marketing to lead development and execution of healthcare professional marketing strategies, omnichannel campaigns, and promotional initiatives.

This role collaborates with the US HCP Marketing Director to align initiatives with brand strategy and business objectives, and independently leads projects from planning through execution.