Remote: Senior Marketing Lead, HCP Field Execution

Sumitomo Pharma America; United States; Remote; USD 155,000 - 194,000; Full time

Job summary

Sumitomo Pharma America (SMPA) is seeking a Marketing Senior Manager, HCP Execution to translate HCP marketing strategy into integrated field execution that strengthens adoption and brand performance. You will lead field-facing initiatives across clinicians and pharmacists, partnering with Brand Marketing, Market Access, and Sales to drive pull-through excellence.

The role emphasizes senior leadership across field tactics, promotional resources, and office-based adoption programs.

Qualifications

• Bachelor’s degree in a related field required.
• Minimum 6 years of relevant experience in biotech or pharmaceutical industry.
• Experience in healthcare marketing, sales operations, or field enablement.
• Oncology and/or specialty pharmaceutical marketing experience preferred.

Responsibilities

• Lead development of field execution strategy for HCP marketing initiatives.
• Own pull-through planning and implementation.
• Drive cross-functional planning among Marketing, Sales, Training, Operations, Market Access, Legal, Regulatory, Medical Affairs, and agencies.
• Define and track KPIs for field-facing programs.
• Lead strategy-aligned execution of Rep-Triggered Emails and omnichannel coordination.

Skills

Field force execution

Cross-functional leadership

Omnichannel marketing

Project management

Healthcare marketing

Education

Bachelor’s degree in related field

Job description

Sumitomo Pharma America (SMPA) is seeking a Marketing Senior Manager, HCP Execution to translate HCP marketing strategy into integrated field execution that strengthens adoption and brand performance. You will lead field-facing initiatives across clinicians and pharmacists, partnering with Brand Marketing, Market Access, and Sales to drive pull-through excellence.

The role emphasizes senior leadership across field tactics, promotional resources, and office-based adoption programs.