Director, HCP Marketing & Engagement Strategy

Belite Bio, Inc.; San Diego (CA); Remote; USD 210,000 - 250,000; Full time

Job summary

Belite Bio, Inc. seeks a Director of HCP Marketing to lead disease awareness, brand adoption, and appropriate product use through omnichannel campaigns.

You will own HCP-facing promotions, collaborate with agency partners, sales, medical affairs, and legal to execute integrated programs. The role translates brand strategy into clinically relevant messaging and assets, supports non-personal promotion, and drives digital engagement and media optimization to maximize impact and business results.

Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare, or related field.
• MBA/PharmD/MPH/PhD or equivalent preferred.
• Minimum 10 years of pharmaceutical, biotech, or healthcare industry experience.
• Experience developing and executing HCP-focused marketing, promotional, and engagement strategies.
• Experience in specialty pharmaceuticals; ophthalmology, oncology, immunology is preferred.
• Strong knowledge of FDA promotional regulations and industry compliance standards.

Responsibilities

• Design and lead HCP marketing strategy aligned with brand objectives and customer needs.
• Translate insights, market dynamics, and competitive intelligence into promotional plans.
• Lead agency partners and manage marketing budgets to optimize resources.
• Coordinate cross-functional teams to support launches and lifecycle management.

Skills

HCP marketing

Agency management

Cross-functional leadership

Budget management

Product launches

Education

Bachelor's in Business/Marketing/Life Sciences

MBA/PharmD/MPH/PhD preferred

Job description

Belite Bio, Inc. seeks a Director of HCP Marketing to lead disease awareness, brand adoption, and appropriate product use through omnichannel campaigns.

You will own HCP-facing promotions, collaborate with agency partners, sales, medical affairs, and legal to execute integrated programs. The role translates brand strategy into clinically relevant messaging and assets, supports non-personal promotion, and drives digital engagement and media optimization to maximize impact and business results.