Senior Guest Experience Designer: Lead Complex Journeys

Alaska Airlines; SeaTac (WA); On-site; USD 118,000 - 177,000; Full time

Benefits offered by this job

Free stand-by travel privileges

Competitive benefits

Annual bonus plans

Job summary

Alaska Airlines, Seattle-based, seeks a Senior Experience Designer to bridge customer experience strategy with digital execution across guest journeys. You will lead discovery, journey design, validation, and delivery, guiding partners toward accessible, measurable experiences across mobile, web, and service touchpoints.

As a subject matter expert, you will influence investment decisions, work with Product, Engineering, Analytics and business teams, and ensure design coherence across iOS,

Qualifications

• 4 years of experience in product design across native mobile and web products or related discipline.
• Bachelor's degree with a focus in industrial design, marketing, business or related field, or an additional two years of relevant training/experience in lieu of this degree.
• A record of independently leading complex digital experience design: resolving ambiguity with data, demonstrating strong interaction, and visual craft and clear links between design decisions, user needs, and business priorities.
• Experience with agentic design and AI workflows, evidenced by specification engineers or agents built from, a skill or context file others used, or a case where the first generated result was wrong and what changed.
• Strong research and business judgment, with the ability to use testing and user feedback to make persuasive claims for the best design possible under existing technology or schedule constraints.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Responsibilities

• Act as a subject matter expert in product and guest experience design for an assigned guest journey, experience area, or set of related touchpoints, connect customer experience strategy with digital and operational execution.
• Make recommendations to identify unmet needs, friction points, and opportunities and translate findings into clear experience requirements and concepts.
• Frame discovery and experience strategy across the Guest Travel Journey, using quantitative and qualitative research, product evidence, operational insight, and business priorities to frame opportunities and influence investment decisions with Product and Engineering.
• Partner with Product, Engineering, Analytics, and business teams to shape priorities, resolve tradeoffs, and ensure the intended experience is delivered.
• Analyze qualitative guest insights, research, operational feedback, and quantitative product data to define success measures and make recommendations that address experience gaps and business challenges within the assigned area of expertise.
• Design high-quality and consistent journeys across native iOS, native Android, desktop and mobile web, preserving platform conventions while maintaining clear content, brand expression, accessibility, and continuity between touchpoints.
• Ensure experiences meet accessibility, trust, brand, and design-system expectations.
• Apply systems thinking to identify cross-journey dependencies and systemic experience gaps where digital interfaces interact with human operations or physical environments, and coordinate solutions beyond the assigned area.
• Guide and influence Product, Engineering, Analytics, operational, and business partners through clear storytelling, visual communication, and workshop facilitation to build alignment, resolve tradeoffs, and deliver a unified experience vision; coach other designers through feedback and shared practices.

Skills

Product design experience

Independent leadership

AI workflows exposure

User research

Communication storytelling

Business judgment

Education

Bachelor's degree in related field

High school diploma or equivalent

Job description

Alaska Airlines, Seattle-based, seeks a Senior Experience Designer to bridge customer experience strategy with digital execution across guest journeys. You will lead discovery, journey design, validation, and delivery, guiding partners toward accessible, measurable experiences across mobile, web, and service touchpoints.

As a subject matter expert, you will influence investment decisions, work with Product, Engineering, Analytics and business teams, and ensure design coherence across iOS,