Principal Guest Experience Architect

Alaska Airlines; SeaTac (WA); On-site; USD 141,000 - 212,000; Full time

Benefits offered by this job

Free stand-by travel privileges

Well-being programs including medical,

Generous 401k match

Annual bonus plans

Generous holiday and paid time off

Job summary

Alaska Airlines seeks a Principal Guest Experience Designer to own and shape long-term guest journeys across portfolios. You will influence senior leaders, define future-state architectures, and lead high-impact initiatives spanning multiple product teams and channels.

The role requires deep expertise in guest and service design, experience with research-driven decisions, and strong communication to align roadmaps with business goals.

Qualifications

• 7 years of experience in guest experience design or related field.
• Bachelor’s degree or equivalent in related field.
• Experience leading complex cross-portfolio experience work across products/journeys.
• Experience defining future-state architecture using research, experimentation, and data.
• Ability to influence senior leaders on priorities and investments.
• Working knowledge of accessibility standards and design systems.
• Proficiency with Figma, Miro, and related tools.
• Systems thinking for complex experiences connecting digital and human operations.
• Ability to combine qualitative guest insights with product data.
• Strong communication and executive storytelling skills.
• High school diploma or equivalent; 18+; U.S. work authorization.

Responsibilities

• Define future-state experience architecture across end-to-end journeys, digital products, and channels.
• Lead strategic discovery to address gaps spanning teams or business areas.
• Translate insights into principles, concepts, and recommendations for portfolios and roadmaps.
• Lead direction for high-impact initiatives spanning multiple product teams.
• Establish frameworks for consistent experience decisions balancing guest and business needs.
• Define cross-journey measures; use data to assess outcomes and guide investments.
• Make decisions on architecture and align senior leaders around end-to-end experience.
• Provide mentorship and governance to evolution of design systems and ways of working.

Skills

Guest experience design

Cross-portfolio leadership

Future-state architecture

Influence senior leaders

Accessibility standards

Design tools: Figma, Miro

Systems thinking

Qualitative & quantitative data

Executive communication

Communication & storytelling

Education

Bachelor’s degree in industrial design, marketing, or business

Equivalent training/experience in lieu of degree

High school diploma or equivalent

Minimum age 18

Tools

Figma

Miro

Job description

Alaska Airlines seeks a Principal Guest Experience Designer to own and shape long-term guest journeys across portfolios. You will influence senior leaders, define future-state architectures, and lead high-impact initiatives spanning multiple product teams and channels.

The role requires deep expertise in guest and service design, experience with research-driven decisions, and strong communication to align roadmaps with business goals.