Principal Guest Experience Architect

Alaska Air Group; SeaTac (WA); On-site; USD 141,000 - 212,000; Full time

Job summary

Alaska Airlines seeks a Principal Guest Experience Designer to own the long-term experience strategy across guest journeys, digital products, and channels for an assigned enterprise portfolio. You will influence senior leaders to align priorities, roadmaps, and investments while guiding end-to-end guest experiences.

The role requires 7 years of related design leadership, strong ATL/RTL communication, and a deep understanding of accessibility and systems thinking to connect digital and

Qualifications

• 7+ years of experience in guest experience design or related field.
• Bachelor’s degree or equivalent in a relevant discipline or related training.
• Experience leading complex, cross-portfolio experience work across products and journeys.
• Experience defining future-state architecture, principles, and evaluation approaches.
• Ability to influence senior leaders to align roadmaps and investments.
• Knowledge of accessibility standards, design systems, and responsive digital experiences.
• Proficiency with modern design and prototyping tools (Figma, Miro).
• Demonstrated systems thinking in connecting digital interfaces with operations and services.
• Ability to combine guest insights with analytics to inform design decisions.
• Excellent communication and executive presentation skills.

Responsibilities

• Define future-state experience architecture across end-to-end guest journeys, digital products, and channels.
• Lead strategic discovery to identify gaps across teams, technologies, or business areas.
• Translate insights into principles and recommendations to influence portfolio decisions.
• Lead experience direction for high-impact initiatives spanning multiple product teams.
• Establish frameworks for consistent experience decisions balancing guest, business, and tech needs.
• Define cross-journey measures and use data to guide investments.
• Influence senior leaders to align priorities and investments for end-to-end experiences.
• Provide leadership, mentorship, and governance across the design practice.

Skills

Guest experience design

Cross-portfolio leadership

Accessibility standards

Systems thinking

Data-driven design

Executive communication

Qualitative & quantitative insights

Prototyping tools (Figma)

Education

Bachelor’s degree in industrial design / marketing / business

High school diploma or equivalent

Tools

Figma

Miro

Job description

Alaska Airlines seeks a Principal Guest Experience Designer to own the long-term experience strategy across guest journeys, digital products, and channels for an assigned enterprise portfolio. You will influence senior leaders to align priorities, roadmaps, and investments while guiding end-to-end guest experiences.

The role requires 7 years of related design leadership, strong ATL/RTL communication, and a deep understanding of accessibility and systems thinking to connect digital and