Senior GTM Product Strategy Leader

Kantata; Northern (KY); Hybrid; USD 185,000 - 225,000; Full time

Benefits offered by this job

Group health insurance

Life Insurance

401K retirement plan

Flexible PTO

Paid holidays

Employee recognition program

Philanthropic and wellness events

Job summary

Kantata, a leading Pro Services Automation provider, seeks a highly skilled Product Marketing Executive to define ICPs, translate product capabilities into business value, and lead go-to-market with global teams. You will craft compelling narratives, coordinate launches, and drive demand in professional services industries.

In this role you collaborate across marketing, sales, alliances, and product to ensure Kantata's solutions stand out in a competitive market, while shaping messaging, KPIs,

Qualifications

• 10+ years in product marketing or related roles at B2B technology companies.
• Proven leadership and team-building skills.
• Experience working with global teams to bring new products to market.
• Strong affinity for understanding target audiences, customer needs, and competitive landscape.
• Excellent analytical, quantitative, and problem-solving skills.

Responsibilities

• Define Kantata’s ICP and the critical business issues for target markets.
• Translate Kantata’s solution into differentiated business value.
• Own a competitive intelligence program to win against competitors.
• Conduct win–loss analyses and refine positioning and narratives.
• Turn insights into clear recommendations for executive leadership.
• Lead product launches and develop GTM collateral and sales tools.
• Develop quantified customer value stories and industry-specific use cases.
• Present Kantata’s solutions at events and webinars.

Skills

Product marketing

Leadership

Global collaboration

Market research

Strategic storytelling

Education

Bachelor’s degree in Business or related field

Job description

Kantata, a leading Pro Services Automation provider, seeks a highly skilled Product Marketing Executive to define ICPs, translate product capabilities into business value, and lead go-to-market with global teams. You will craft compelling narratives, coordinate launches, and drive demand in professional services industries.

In this role you collaborate across marketing, sales, alliances, and product to ensure Kantata's solutions stand out in a competitive market, while shaping messaging, KPIs,