Director of Digital Product Strategy & Growth

Kaiser Permanente; Pasadena (CA); On-site; USD 186,000 - 241,000; Full time

Job summary

Kaiser Permanente is seeking a Director, Digital Products Strategy & Marketing to lead enterprise digital product strategy for member-facing experiences across KP platforms and apps. You will align marketing, product, UX, CX, IT, and analytics to drive awareness, adoption, and retention with measurable outcomes.

The role partners with Product, Technology, and Consumer Experience leaders to prioritize investments, govern roadmaps, and bring new capabilities to market while optimizing member

Qualifications

• Bachelor’s degree in a related field with 10+ years in marketing, communications, or related roles.
• Experience building enterprise digital product strategy and marketing programs.
• Proven ability to lead large, cross-functional teams and manage budgets.

Responsibilities

• Direct and oversee integrated marketing communications programs aligned with KP strategies.
• Lead end-to-end marketing strategies for digital products and experiences.
• Partner with Product, Technology, and CX leaders to drive strategy and go-to-market execution.
• Define governance, operating models, and success metrics for enterprise digital initiatives.
• Oversee market data collection, ROI definition, and cross-channel optimization.

Skills

Leadership

Strategic Thinking

Cross-Functional Collaboration

Communication

Decision Making

Program Management

Market Analysis

Budget Management

Influencing Others

Problem Solving

Education

Bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or related field

Job description

Kaiser Permanente is seeking a Director, Digital Products Strategy & Marketing to lead enterprise digital product strategy for member-facing experiences across KP platforms and apps. You will align marketing, product, UX, CX, IT, and analytics to drive awareness, adoption, and retention with measurable outcomes.

The role partners with Product, Technology, and Consumer Experience leaders to prioritize investments, govern roadmaps, and bring new capabilities to market while optimizing member