Senior GTM & Marketing Strategy Lead – Fintech

PR Girl Manifesto; Atlanta (GA); Hybrid; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Benefits package

ESPP

401K match

HSA

Zusammenfassung

Apex Systems, Inc. in Atlanta, GA is seeking a Senior Manager, Strategic Marketing to lead GTM strategies across the Payables business.

This role partners with Product, Sales, and Marketing to sharpen positioning, define ICPs, and drive new solutions to market with measurable impact. You will translate complex offerings into clear value, present insights to executives, and own multi-channel campaigns in a fast-paced environment.

Qualifikationen

• Define marketing strategies to support growth and revenue goals.
• Identify and prioritize ICPs using data and market insights.
• Develop clear product positioning and messaging across the portfolio.

Aufgaben

• Define go-to-market strategy for new product launches with target audience, value proposition, and success metrics.
• Lead marketing reviews with key stakeholders and present insights and recommendations.
• Translate product features into customer-facing benefits and coordinate multi-channel campaigns.
• Support sales with collateral, battle cards, and materials to convert leads into sales.

Kenntnisse

GTM strategy

Cross-functional leadership

Strategic marketing

Communication skills

Analytical mindset

AI-enabled productivity

Ausbildung

Bachelor’s degree

MBA

Tools

Generative AI platforms

Jobbeschreibung

Apex Systems, Inc. in Atlanta, GA is seeking a Senior Manager, Strategic Marketing to lead GTM strategies across the Payables business.

This role partners with Product, Sales, and Marketing to sharpen positioning, define ICPs, and drive new solutions to market with measurable impact. You will translate complex offerings into clear value, present insights to executives, and own multi-channel campaigns in a fast-paced environment.