Senior GTM Leader for Enterprise Digital Solutions

Code and Theory, LLC; United States; Remote; USD 225,000 - 300,000; Full time

Job summary

Code and Theory, a digital-first creative and technology agency, seeks a senior leader to head the GTM pillar of the Adobe practice in the United States. You will own enterprise pursuits, architect compelling pitches, and collaborate with creative and strategy leads to shape winning proposals.

You will drive multi-project campaigns, manage a team of solution architects, and align commercial and technical efforts with Adobe partners, earning a path to sustained client relationships and

Qualifications

• 15+ years in technology with revenue ownership.
• Experience owning or heavily influencing pursuits at $1M+, and comfort at $10M+ program scale.
• Deep working knowledge of Adobe Experience Cloud products to shape a solution.
• Ability to build and defend strategic proposals including pricing.
• Experience leading offshore/nearshore delivery in practice.

Responsibilities

• Lead technical solutioning on enterprise pursuits: architecture narrative, effort estimation, staffing shape, scope definition and pricing input.
• Own the pitch, build the story, and defend the approach with client executives alongside creative and strategy leads.
• Decide what to chase and what to decline, and walk away when the work isn’t right.
• Produce estimates that hold up and measure estimate-versus-actual accuracy as a discipline.
• Be the commercial and technical face of Code and Theory inside Adobe: field teams, product, partner org.
• Drive the co-sell motion, build named relationships, generate referrals, and position us on deals before RFP.
• Support Adobe’s sales motion with forward-deployed architects for proofs of concept and value realization.
• Know when to avoid Adobe’s preferred product if it’s not right for the client.
• Expand engagements through consulting-led growth and multi-year retained relationships.
• Hire, lead and grow a team of solution architects and pre-sales specialists across the US.
• Establish AI-native practice across the pursuit motion and scale tooling use.

Skills

Enterprise sales

Solutioning leadership

Executive stakeholder mgmt

AI tooling

Team leadership

Tools

Adobe Experience Cloud

AI tooling platforms

Forecasting & estimation

Job description

Code and Theory, a digital-first creative and technology agency, seeks a senior leader to head the GTM pillar of the Adobe practice in the United States. You will own enterprise pursuits, architect compelling pitches, and collaborate with creative and strategy leads to shape winning proposals.

You will drive multi-project campaigns, manage a team of solution architects, and align commercial and technical efforts with Adobe partners, earning a path to sustained client relationships and