Senior Director, Adobe GTM Strategy & Growth

Code and Theory; New York (NY); On-site; USD 225,000 - 300,000; Full time

Job summary

Code and Theory is a digital-first creative and technology agency. This role leads the GTM pillar of the Adobe practice, balancing pursuits, alliance growth, offerings, and team leadership across the US.

You will own the pitch, define scope and pricing, and work with client executives to shape transformative enterprise solutions. You will also drive co-sell motions, expand engagements through consulting-led growth, and establish AI-native practices across the pursuit motion, leveraging Claude,

Qualifications

• 15+ years in technology with revenue/pipeline ownership
• Proven track record on >$1M pursuits and $10M+ programs
• Experience owning end-to-end RFP responses and client pitches
• Deep knowledge of Adobe Experience Cloud products and solutions
• Experience managing cross-functional teams across US and international delivery

Responsibilities

• Lead technical solutioning on enterprise pursuits: narrative, estimates, staffing, scope
• Own the pitch and defend the approach with client executives
• Decide pursuit viability and negotiate scope with customers
• Produce reliable estimates and track estimate vs. actuals
• Be the commercial and technical face inside Adobe for Code and Theory
• Drive co-sell motions and build executive relationships
• Support Adobe sales motions and forward-deployed architect activities
• Establish AI-native practices and tooling across pursuit motions

Skills

Enterprise solutioning

Executive communication

Team leadership

Pursuit strategy

AI tooling fluency

Tools

Adobe Experience Cloud

AEM/AEP/Analytics

RFP & proposal tooling

Job description

Code and Theory is a digital-first creative and technology agency. This role leads the GTM pillar of the Adobe practice, balancing pursuits, alliance growth, offerings, and team leadership across the US.

You will own the pitch, define scope and pricing, and work with client executives to shape transformative enterprise solutions. You will also drive co-sell motions, expand engagements through consulting-led growth, and establish AI-native practices across the pursuit motion, leveraging Claude,