Senior Growth & Proactive Outreach Specialist

We. Communications; New York (NY); On-site; USD 81,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with company match

Paid time off

Wellness programs

Home office stipend

Job summary

We. seeks a Sr. Specialist, Business Growth in the United States to partner with Global Marketing and drive the proactive growth program across the U.S.

market. You will research priority prospects, manage target lists, map relationships, and support outreach and nurture plans across teams to ensure opportunities progress toward meaningful client conversations. The role also involves maintaining CRM hygiene, conducting LinkedIn research, coordinating events and webinars, and collaborating across

Qualifications

• 3-5 years communications industry experience required. Previous experience in business development a plus.
• Strong demonstrated project management skills.
• Strong presentation and consulting skills along with the ability to read, write and speak English

Responsibilities

• Support the agency’s proactive growth program, partnering directly with the VP, Global Marketing to translate proactive strategy into clear actions, workstreams and measurable progress.
• Partner with We.’s sector and service teams on priority proactive targets, helping maintain focused prospect lists, establish next steps and ensure activity continues moving forward across each team’s highest-priority accounts.
• Conduct desktop research on priority prospects to develop discovery documents, company and executive profiles, competitive context and other materials that help teams better understand prospective clients and identify opportunities for engagement.
• Help develop and manage prospect nurture strategies, identifying relevant moments, agency content, research, events, news and relationship opportunities that provide meaningful reasons to stay connected with prospects over time.
• Support proactive outreach tied to agency initiatives, including research and thought leadership launches, owned events, webinars, executive engagement, happy hours and other relationship-building programs.
• Maintain proactive prospect and relationship lists for select sector and service teams, helping teams prioritize where to focus and providing the organization and follow-through required to advance relationships.

Job description

We. seeks a Sr. Specialist, Business Growth in the United States to partner with Global Marketing and drive the proactive growth program across the U.S.

market. You will research priority prospects, manage target lists, map relationships, and support outreach and nurture plans across teams to ensure opportunities progress toward meaningful client conversations. The role also involves maintaining CRM hygiene, conducting LinkedIn research, coordinating events and webinars, and collaborating across