Growth Strategy & Outreach Specialist

We. Communications; Chicago (IL); On-site; USD 81,000 - 105,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

HSA

Paid time off

Parental leave

Caregiver leave

Wellness credits

Home office stipend

Technology credit

401k match

Learning & Development

Job summary

We. seeks a Sr. Specialist, Business Growth to work with Global Marketing to run We.’s U.S.

proactive growth program. You will partner with sector and service teams to identify, research, engage and nurture priority prospects, and help ensure proactive opportunities move forward across teams. You will conduct prospect research, manage target lists and CRM hygiene, map relationships, support outreach, and project manage nurture plans across the organization while coordinating events and thought

Qualifications

• 3-5 years communications industry experience required.
• Strong demonstrated project management skills.
• Strong presentation and consulting skills along with the ability to read, write and speak English

Responsibilities

• Support the agency’s proactive growth program, partnering directly with the VP, Global Marketing to translate proactive strategy into clear actions, workstreams and measurable progress.
• Partner with We.’s sector and service teams on priority proactive targets, helping maintain focused prospect lists, establish next steps and ensure activity continues moving forward across each team’s highest-priority accounts.
• Conduct desktop research on priority prospects to develop discovery documents, company and executive profiles, competitive context and other materials that help teams better understand prospective clients and identify opportunities for engagement.
• Help develop and manage prospect nurture strategies, identifying relevant moments, agency content, research, events, news and relationship opportunities that provide meaningful reasons to stay connected with prospects over time.
• Support proactive outreach tied to agency initiatives, including research and thought leadership launches, owned events, webinars, executive engagement, happy hours and other relationship-building programs.
• Manage proactive prospect tracking and CRM hygiene, ensuring target accounts, contacts, relationships, outreach activity, next steps and progress through the funnel are accurately captured and maintained.
• Conduct LinkedIn research and relationship mapping to identify relevant decision-makers, understand existing connections across the agency and uncover potential pathways into priority organizations.
• Project manage proactive activity across teams, maintaining visibility into where priority prospects stand, following up with internal owners and helping ensure agreed-upon actions happen on time.
• Identify timely opportunities for engagement, monitoring company announcements, executive moves, business milestones, industry developments and other signals that could create a natural reason for We. to connect with a prospect.
• Own and support internal prospecting intelligence, including We.’s Movers & Shakers communications highlighting senior job changes, new hires and other relevant developments at priority U.S. companies.
• Support the agency’s proactive conference and events calendar, helping identify priority conferences and moments, track participation and coordinate prospecting opportunities surrounding key events.
• Support select We.-hosted events and webinars, including prospect identification, invitation lists, outreach tracking, attendance management and post-event follow-up.
• Maintain proactive prospect and relationship lists for select sector and service teams, helping teams prioritize where to focus and providing the organization and follow-through required to advance relationships.
• Identify opportunities to strengthen the proactive growth program, recommending new tools, processes, templates, research approaches or operating rhythms that make the program more efficient and effective.

Skills

Project management

Presentation skills

English proficiency

Job description

We. seeks a Sr. Specialist, Business Growth to work with Global Marketing to run We.’s U.S.

proactive growth program. You will partner with sector and service teams to identify, research, engage and nurture priority prospects, and help ensure proactive opportunities move forward across teams. You will conduct prospect research, manage target lists and CRM hygiene, map relationships, support outreach, and project manage nurture plans across the organization while coordinating events and thought