Revenue-Driven Product Marketing Manager

Linktree; San Francisco (CA); Hybrid; USD 180,000 - 190,000; Full time

Benefits offered by this job

Wellbeing allowance

Premium medical/dental/vision coverage

Retirement contributions

Generous vacation/leave

Employee stock options

Job summary

Linktree is seeking a Product Marketing Manager for Revenue to shape how paid products are understood, experienced, and valued. You’ll lead external positioning and narrative for subscriptions, add-ons, and paid features while collaborating with growth and product teams on pricing and packaging decisions.

You’ll partner with the growth product manager and product org to translate pricing strategy into user-facing narratives, drive monetization, and own in-product upsell storytelling across

Qualifications

• 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products.
• Strategic storyteller and operator capable of linking brand value to GTM execution.
• Experience working with metrics like conversion, retention, ARPU, and LTV.
• Analytical mindset using insights and performance data to inform creative decisions.
• Comfort operating in ambiguity and shaping narratives for evolving products.

Responsibilities

• Build the external brand of Linktree’s paid products across user segments and verticals.
• Articulate what’s paid, what's included, and why it’s worth it through pricing pages, in-product moments, CRM and marketing channels.
• Create an always-on marketing strategy aligned with Linktree’s brand.

Job description

Linktree is seeking a Product Marketing Manager for Revenue to shape how paid products are understood, experienced, and valued. You’ll lead external positioning and narrative for subscriptions, add-ons, and paid features while collaborating with growth and product teams on pricing and packaging decisions.

You’ll partner with the growth product manager and product org to translate pricing strategy into user-facing narratives, drive monetization, and own in-product upsell storytelling across