Senior Growth PM - Health Vertical

Applause Group; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Applause Group is seeking a growth-minded Product Manager to own the iOS portfolio and drive lifecycle marketing initiatives. You will lead cross-app experiments to grow subscriptions with email and push strategies, leveraging AI-powered automation.

A strong analytics background and hands-on experience with iOS apps are required, with a growth-first mindset and ability to ship fast. Remote-first with in-person options in NYC/Amsterdam, flexible work arrangements offered.

Qualifications

• 4+ years product management experience with a growth-first mindset.
• Strong analytical background with hands-on experience in email marketing platforms; Customer.io preferred.
• iOS app experience required; technical background preferred.
• Experience with lifecycle marketing, emails, push notifications, and referrals.

Responsibilities

• Drive growth-oriented initiatives across the iOS portfolio.
• Own cross-app growth experiments to increase new subscriptions.
• Lead lifecycle marketing, email campaigns, push strategies, and referral loops.

Skills

Growth-minded PM

Analytics

Push notification strategies

AI automation

iOS app experience

Tools

Customer.io

Job description

Drive growth-oriented initiatives across our iOS Portfolio

Description

Drive growth-oriented initiatives across iOS app portfolio, focusing on product-oriented organic growth methods like lifecycle marketing, email campaigns, push notifications, and referral loops. Own cross-app growth experiments focused on increasing new subscriptions.

Experience

4+ years product management experience with a mindset of growth-first product management. Growth-first orientation is a must. Strong analytical background with hands-on experience in email marketing platforms ( Customer.io is preferred), push notification strategies, and AI-based automation. iOS app experience is required and technical background is preferred.

Location

Remote-first; options for in-person in NYC and Amsterdam