Senior Growth PM, Civic Engagement & Viral Growth (Remote)

change; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Unlimited paid time off

Paid parental leave

Company-paid healthcare premiums

Job summary

Change is seeking a senior product leader to own growth and participant experience for a civic engagement platform. You will guide users from discovering an issue through successive rounds of voting, focusing on measurable funnel improvements, sustained engagement, and organic reach.

As a senior product role, you will translate behavioral data into experiments and coordinate delivery across design, engineering, and data teams, leveraging AI tools to inform day-to-day decisions.

Qualifications

• Eight+ years of product management experience with growth/engagement/conversion ownership.
• Experience owning a multi-step funnel from acquisition to repeat use with measurable improvements.
• Experience designing and running experiments for a high-traffic consumer product.
• Ability to build retention and re-engagement through habits, triggers, and return loops.
• Experience growing organic or earned reach through sharing, referrals, or viral loops.

Responsibilities

• Establish shared measures for conversion, acquisition cost, and return rates, identify the largest drop-offs, and set a growth plan.
• Improve the journey from activation through idea, goal, and policy voting, measuring movement between stages.
• Design touchpoints and habits that encourage participants to return for later rounds.
• Improve the path from advertising or other discovery to landing pages and first participation.
• Grow organic reach through social sharing and referral or viral loops.
• Align design, engineering, and data partners on growth hypotheses, tests, and decisions; use AI tools in day-to-day product work.

Skills

Growth strategy

User engagement

Conversion optimization

Experiment design

Job description

Change is seeking a senior product leader to own growth and participant experience for a civic engagement platform. You will guide users from discovering an issue through successive rounds of voting, focusing on measurable funnel improvements, sustained engagement, and organic reach.

As a senior product role, you will translate behavioral data into experiments and coordinate delivery across design, engineering, and data teams, leveraging AI tools to inform day-to-day decisions.