Principal Product Manager, Growth & Experience — Remote

Change.org; United States; Remote; USD 180,000 - 212,000; Full time

Benefits offered by this job

Unlimited PTO

Parental leave

Healthcare coverage

Wellness perks

Job summary

Change.org, a public benefit company and the world’s largest social change platform, is hiring a Principal Product Manager for Growth & Experience. This remote role, based in the United States, focuses on shaping how participants discover, engage with, and return to Ideas for Change, driving conversion and long-term engagement across a multi-step funnel.

The ideal candidate has 8+ years in product management with proven growth and retention impact, strong experimentation discipline, and a track

Qualifications

• 8+ years of product management experience, including growth, engagement, or conversion outcomes for a consumer-facing product.
• Experience owning a multi-step user funnel end to end, from acquisition to repeated use, with a clear story of what moved the numbers.
• Experimentation experience from hypothesis to decision in a high-traffic consumer product.
• Proficiency designing retention and re-engagement through habits, triggers, and return loops that bring users back over time.
• Background driving earned or organic growth through sharing, referral, or viral loops.

Responsibilities

• Diagnose the funnel. Set a shared baseline for conversion, CAC, and return rates across Ideas for Change, pinpoint the biggest drop-off points, and build the growth plan the team executes against.
• Improve the end-to-end voting journey. Ship improvements across activation, idea, goal, and policy voting that measurably lift conversion from one stage to the next.
• Build engagement that lasts. Create the touchpoints and habits that bring participants back through each round of voting, from ideas to goals to policies.
• Drive growth for Ideas for Change. Optimize the ad-to-landing-page funnel, and grow earned reach by amplifying social sharing and viral loops.

Skills

Growth strategy

Funnel optimization

Experimentation

Retention design

AI tools

Cross-functional teamwork

Job description

Change.org, a public benefit company and the world’s largest social change platform, is hiring a Principal Product Manager for Growth & Experience. This remote role, based in the United States, focuses on shaping how participants discover, engage with, and return to Ideas for Change, driving conversion and long-term engagement across a multi-step funnel.

The ideal candidate has 8+ years in product management with proven growth and retention impact, strong experimentation discipline, and a track