Principal Product Manager, Growth and Experience

change; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Unlimited paid time off

Paid parental leave

Company-paid healthcare premiums

Job summary

Change is seeking a senior product leader to own growth and participant experience for a civic engagement platform. You will guide users from discovering an issue through successive rounds of voting, focusing on measurable funnel improvements, sustained engagement, and organic reach.

As a senior product role, you will translate behavioral data into experiments and coordinate delivery across design, engineering, and data teams, leveraging AI tools to inform day-to-day decisions.

Qualifications

• Eight+ years of product management experience with growth/engagement/conversion ownership.
• Experience owning a multi-step funnel from acquisition to repeat use with measurable improvements.
• Experience designing and running experiments for a high-traffic consumer product.
• Ability to build retention and re-engagement through habits, triggers, and return loops.
• Experience growing organic or earned reach through sharing, referrals, or viral loops.

Responsibilities

• Establish shared measures for conversion, acquisition cost, and return rates, identify the largest drop-offs, and set a growth plan.
• Improve the journey from activation through idea, goal, and policy voting, measuring movement between stages.
• Design touchpoints and habits that encourage participants to return for later rounds.
• Improve the path from advertising or other discovery to landing pages and first participation.
• Grow organic reach through social sharing and referral or viral loops.
• Align design, engineering, and data partners on growth hypotheses, tests, and decisions; use AI tools in day-to-day product work.

Skills

Growth strategy

User engagement

Conversion optimization

Experiment design

Job description

Role overview

Own growth and participant experience for a civic engagement product, guiding people from discovering an issue through successive rounds of voting and participation. The focus is on measurable funnel improvement, sustained engagement, and organic reach. This senior product role turns behavioral data into experiments and coordinates delivery across design, engineering, and data teams.

Responsibilities

• Establish shared measures for conversion, acquisition cost, and return rates, identify the largest drop-offs, and set a growth plan.


• Improve the journey from activation through idea, goal, and policy voting, measuring movement between stages.


• Design touchpoints and habits that encourage participants to return for later rounds.


• Improve the path from advertising or other discovery to landing pages and first participation.


• Grow organic reach through social sharing and referral or viral loops.


• Align design, engineering, and data partners on growth hypotheses, tests, and decisions; use AI tools in day-to-day product work.

Requirements

• At least eight years of product management experience, including substantial ownership of growth, engagement, or conversion for a consumer-facing product.


• Experience owning a multi-step funnel from acquisition through repeat use, with clear evidence of what improved the results.


• Experience designing and running experiments from hypothesis through decision in a high-traffic consumer product.


• Ability to build retention and re-engagement through habits, triggers, and return loops over time.


• Experience growing organic or earned reach through sharing, referrals, or viral loops.

Benefits and work setup

This is a full-time remote role for candidates based in the United States. Benefits include unlimited paid time off, paid parental leave, and company-paid healthcare premiums.