Senior Growth Marketing Strategist - Remote Lead & Copy Strategy

Clients Blackbox, Inc.; Pearland (TX); Remote; USD 115,000 - 140,000; Full time

Benefits offered by this job

Work From Home

Flexible Schedule

Paid Time Off

Training & Development

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing.

You’ll manage a portfolio end-to-end, leading client conversations, optimizing Meta campaigns for lead generation and appointments, and crafting direct-response copy and VSL scripts. You will develop testing strategies to improve funnel performance and report on outcomes.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to meet defined performance targets while supporting client retention.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media management

Meta advertising

Client communication

Copywriting

Analytics

Tools

Meta Pixels

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing.

You’ll manage a portfolio end-to-end, leading client conversations, optimizing Meta campaigns for lead generation and appointments, and crafting direct-response copy and VSL scripts. You will develop testing strategies to improve funnel performance and report on outcomes.