Senior Growth Marketing Manager, Upper Funnel

Verkada Inc.; San Francisco (CA); On-site; USD 215,000 - 240,000; Full time

Benefits offered by this job

Healthcare coverage

Vision & dental

HSA matching

Parental leave

Mental health support

Paid holidays

Job summary

Verkada Inc. in San Mateo, CA is seeking a Senior Growth Marketing Manager (Upper Funnel) to own top-of-funnel campaigns, measurements, and experimentation across diverse channels. You’ll test CTV, audio, billboards, and more, building evidence on what works.

You’ll join a high-performing team with autonomy to shape spend, strategy, and creative direction, driving Verkada’s growth and market visibility.

Qualifications

• 7+ years of experience in growth marketing or paid media.
• Hands-on media buying with decision-making authority.
• Ability to design and interpret incrementality tests (geo-lift, holdout, etc.).

Responsibilities

• Creative & Story: decide what to run and shape campaigns with the creative team.
• Audience Strategy: define ICPs and target accounts; pick channel mix.
• Channel & Vendor Testing: test new channels across CTV, YouTube, LinkedIn, audio, OOH.
• Measurement & Incrementality: design geo-lift tests and attribution experiments.
• Budget Ownership: allocate spend based on results.
• Learning Loop & Insights: document tests and share learnings with leadership.

Skills

Growth marketing

Paid media

Data analysis

SQL/Excel

Incrementality testing

Creative strategy

ABM campaigns

Tools

SQL

Job description

San Mateo, CA United States

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We’re reinventing Growth here. As a Senior Growth Marketing Manager: Upper Funnel, you’ll be part of a high-performing team with backgrounds spanning investment banking, consulting, marketing, and high-growth startups.

In this role, you’ll own Verkada’s top-of-funnel campaigns and how we measure them. You’ll answer three questions again and again: What should we run? Who should we run it to? And what did we learn, so we can do it again? You’ll test channels most B2B companies never try, from CTV to audio to billboards, and build the measurement to prove what works. This is a highly visible, high-autonomy role that offers the opportunity to directly shape how the market sees Verkada.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).

What You’ll Do

• Creative & Story: Decide what we run. Think critically about ads, messages, and formats, and what works best on each platform. Partner with our creative team to turn Verkada’s story into campaigns that people remember.
• Audience Strategy: Decide who is worth spending money on. Build ICP and account-list targeting, and choose the right channel mix to reach them.
• Channel & Vendor Testing: Continuously test new channels, inventory, and vendors across CTV, YouTube, LinkedIn, audio, and out-of-home to find the best targeting at the best cost.
• Measurement & Incrementality: Design and read geo-lift tests, holdouts, and conversion lift studies. Devise ways to measure impact from channels that are hard to attribute, like billboards and audio. Own key metrics like website visitors.
• Budget Ownership: Make real spend decisions and move budget toward what works, based on evidence.
• Learning Loop & Insights: Keep a clear record of what we tested and what we learned. Turn results into the next plan and share insights with leadership and across teams.

What You Bring

• 7+ years of experience in growth marketing, performance marketing, paid media, marketing science, a startup or equivalent.
• Hands-on experience buying media, and the confidence to make decisions about spending real money.
• A clear answer to the question, "How did you know it worked?" You have designed and read at least one incrementality test yourself, such as a geo-lift, matched-market, or holdout test.
• A strong point of view on creative and story: you can explain why a campaign was good, what helped it, and what hurt it.
• Proficiency in data analysis. Knowledge of SQL and Excel preferred.
• Experience with CTV, out-of-home, audio, or account-based marketing (ABM) campaigns is a plus.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity . This estimate can vary based on the factors described above, so the actual starting base pay may be above or below this range. Base pay is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Hourly Pay Range

$215,000 - $240,000 USD

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$215,000 - $240,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.