Senior Field Marketing Manager - Enterprise

Verkada Inc.; San Mateo (CA); Remote; USD 140,000 - 180,000; Full time

Benefits offered by this job

Healthcare premiums 100% for employee

Nationwide medical, vision, dental

Job summary

Verkada is seeking a Field Marketing Manager to act as the CMO for our Enterprise segment, shaping the strategic direction of the GTM plan and owning demand generation to build a strong pipeline. You will collaborate with sales to hit revenue targets and develop a best-in-class ecosystem of security expertise.

The role offers remote or location-flexible work arrangements and opportunities to influence the largest customers globally.

Qualifications

• 7-12 years of B2B marketing experience with 3+ years in Enterprise Marketing.
• Experience executing regional and local campaigns (direct/partner) to hit pipeline.
• Ability to work with partners to plan and execute programs with strong results.
• Ability to understand personas that drive procurement and Verkada's value proposition.
• Proven ability to advise and partner with sales leadership.
• Entrepreneurial spirit; can execute in fast-paced environments.
• Track record of creative or out-of-the-box demand generation programs.
• Willing to travel 30-40% (1-2 days/week).
• Inbox 0 mentality.

Responsibilities

• Be the “CMO” for the Enterprise segment and own marketing and demand generation to build pipeline.
• Define strategy for regional and local campaigns and partner programs.
• Execute account-based marketing programs with sales enablement.
• Develop thought leadership and customer collaboration on physical security and cloud topics.
• Collaborate with Product Marketers to align positioning and assets for Global segment.
• Advise the marketing hub as they plan and measure campaigns.
• Work with top channel partners to enhance marketing and engagement.

Skills

B2B marketing

Enterprise Marketing

Event execution

Partnership programs

Sales alignment

Cross-functional collaboration

Travel readiness

Inbox zero

Tools

Marketing automation

CRM

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

As a Verkada Field Marketing Manager you are the \"CMO\" for our Enterprise business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Enterprise sales segment and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Enterprise business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet.

We are open to location for this role.

What You’ll Do

• You are the main counterpart to sales leadership and \"CMO\" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets


• Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals


• Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own


• Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud


• Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns


• Work with top channel partners to develop their overall marketing and customer engagement approach


• Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment

What You Bring

• 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing


• Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams


• Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results


• Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada's value proposition


• Proven ability to act as an advisor and peer with sales leadership


• Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments


• Proven track record executing creative or out-of-the-box event and demand generation programs


• Willingness to travel 30-40% of the time (1-2 days a week on average)


• Inbox 0 mentality

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans


• Nationwide medical, vision and dental coverage


• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options


• Expanded mental health support


• Paid parental leave policy & fertility benefits


• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time


• Professional development stipend


• Wellness/fitness benefits


• Healthy lunches provided daily


• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$140,000 — $180,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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