Senior Growth Marketing Manager — Paid Acquisition (Remote)

Boldin; Oregon; Híbrido; USD 140.000 - 175.000; Jornada completa

Descripción de la vacante

Boldin is seeking a Senior Performance Marketing Manager to own paid user acquisition end to end. You will lead the paid budget, channel mix, and CAC targets, with initial focus on SEM and paid social, then expand into CTV, podcast, and sponsorships as data supports it.

This hands-on role requires writing copy, setting up landing-page tests, reporting results, and partnering with our Head of Growth, data, product, lifecycle, and creative teams to improve conversion and revenue.

Formación

• 6+ years in performance marketing or paid acquisition in consumer/B2C environments.
• Hands-on experience with Google Ads and paid social; you run accounts yourself.
• Managed paid media budgets of at least $1M annually and hit efficiency targets.
• Strong analytical skills with BI or data warehouse data and own reporting.
• Understanding of attribution, incrementality, and measurement limitations.
• Experience with subscription or freemium models and optimizing downstream revenue.
• Demonstrated CRO instincts and landing page testing.
• Clear written communication and ability to set priorities in a small, fast-moving team.

Responsabilidades

• Own paid acquisition strategy and execution across all paid channels; initial focus on SEM and paid social, expanding to new channels as data supports it.
• Own the paid media budget: allocation, pacing, and reallocations toward efficient spend.
• Run end-to-end campaign management—from strategy to launch, optimization, and reporting.
• Optimize account performance with ongoing keyword work, ad copy testing, and bid strategy.
• Build a consistent testing cadence across copy, formats, audiences, and landing pages; document learnings.
• Partner with product and design to improve landing pages and funnel conversion rates.
• Manage performance against CAC, LTV:CAC, CPA, ROAS and tie spend to registrations and revenue.
• Analyze audience and placement data to find opportunities and cut inefficiencies.
• Report on paid performance and test results weekly; translate results into a plan.
• Collaborate with data team to ensure attribution and tracking are trustworthy, flag gaps.
• Evaluate agencies, vendors, and tools to extend capacity.
• Evolve the acquisition roadmap based on performance, seasonality, and insights.

Conocimientos

Performance marketing

Google Ads

Paid social

Analytics

BI data

CRO

Herramientas

Google Analytics

BI tools

Attribution tools

Descripción del empleo

Boldin is seeking a Senior Performance Marketing Manager to own paid user acquisition end to end. You will lead the paid budget, channel mix, and CAC targets, with initial focus on SEM and paid social, then expand into CTV, podcast, and sponsorships as data supports it.

This hands-on role requires writing copy, setting up landing-page tests, reporting results, and partnering with our Head of Growth, data, product, lifecycle, and creative teams to improve conversion and revenue.