Senior Performance Marketing Lead — Remote & Equity

Boldin; United States; Remote; USD 140,000 - 175,000; Full time

Benefits offered by this job

Equity

Performance bonus

Job summary

Boldin, a remote-first US-based financial planning platform, seeks a Senior Performance Marketing Manager to lead end-to-end paid user acquisition. This role centers on SEM and paid social, expanding into additional channels as data supports it.

You will own budgets, run campaigns, and drive efficiency while collaborating with product and design to improve landing pages and funnel conversion. We're looking for 6+ years in performance marketing with hands-on expertise in Google Ads and paid

Qualifications

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment.
• Hands-on operator in Google Ads and paid social with direct account management.
• Track record managing a minimum $1M annual paid budget and meeting efficiency targets.
• Strong analytical skills with BI/warehouse data and self-sufficient reporting.
• Understanding of attribution, incrementality, and measurement limitations.
• Experience with subscription or freemium models and optimizing downstream revenue.
• Demonstrated CRO instincts and landing page testing experience.
• Clear written communication for leadership audiences without a translator.
• Comfortable operating in a small, fast-moving team and setting own priorities.

Responsibilities

• Own paid acquisition strategy across all paid channels, starting with SEM and paid social and expanding to additional channels.
• Own the paid media budget: allocation across channels, pacing, and reallocations toward efficient spend.
• Run end-to-end campaign management - strategy, build, launch, optimization, analysis, and reporting.
• Optimize account performance through keyword work, ad copy testing, campaign structure improvements, and bid strategy.
• Build a consistent testing cadence across ad copy, creatives, audiences, targeting, and landing pages.
• Partner with product and design to improve landing page and funnel conversion rates with specific recommendations.
• Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) and connect paid spend to registrations and revenue.
• Analyze audience and placement data to find new opportunities and cut inefficient segments.
• Report on paid performance and test results weekly, translating results into actionable next steps.
• Collaborate with data team to ensure attribution, tracking, and conversion measurement are trustworthy.
• Evaluate and manage agencies, vendors, and tools to extend capacity.
• Evolve the acquisition roadmap based on performance, seasonality, and new audience insights.

Skills

Paid media management

Google Ads

Meta Ads

Budget ownership

Analytics BI

Attribution

CRO testing

Landing pages

Communication

Tools

Google Ads

Meta Ads

Reddit Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Job description

Boldin, a remote-first US-based financial planning platform, seeks a Senior Performance Marketing Manager to lead end-to-end paid user acquisition. This role centers on SEM and paid social, expanding into additional channels as data supports it.

You will own budgets, run campaigns, and drive efficiency while collaborating with product and design to improve landing pages and funnel conversion. We're looking for 6+ years in performance marketing with hands-on expertise in Google Ads and paid