Senior Growth Marketing Manager - Multi-Channel

Scholastic; New York (NY); On-site; USD 95,000 - 105,000; Full time

Job summary

Scholastic is seeking a Senior Performance Marketing Manager for Book Fairs in New York. You will lead growth marketing initiatives to optimize Revenue Per Fair, drive Scholastic Dollars redemption, and scale eWallet adoption among families and teachers.

You will oversee multi-channel campaigns, collaborate with Product, Digital Services, and Creative teams, and use data-driven insights to maximize ROI while advancing Scholastic's literacy mission.

Qualifications

• Minimum of 7+ years of progressive marketing experience, including growth marketing and digital campaign management.
• 2-4+ years of experience with people management and team direction
• Experience with audience definitions, segmentation capabilities and 1P/2P/3P data strategies preferred.
• Proven expertise in developing and executing multi-channel marketing strategies, campaigns and tactics.
• Strong analytical skills with the ability to derive insights from data to drive decisions.
• Excellent communication skills with a focus on storytelling and relationship building.
• Demonstrated ability to work collaboratively across departments and manage multiple priorities.
• Experience with lifecycle, email and CRM systems and strategies preferred.
• Knowledge and proficiency in hands-on keyboard execution, including paid media, platform optimizations and budget management preferred.
• Passion for children's literacy and commitment to Scholastic's mission.

Responsibilities

• Strategic Leadership & Campaign Development: Develop and execute comprehensive marketing strategies to improve Revenue Per Fair, redemption of Scholastic Dollars, participation in Share The Fair, and eWallet adoption.
• Cross-Functional Collaboration: Work with Product, Digital Services, Business Strategy, Consumer Insights, Creative, Marketing Strategy and Operations to ensure cohesive campaigns.
• Customer-Centric Storytelling: Leverage influencers and compelling content to engage teachers, librarians and families across platforms.
• Performance Reporting: Analyze campaign data and report insights to leadership; optimize spend based on results.
• Program Growth & Innovation: Explore new platforms, channels, and tactics to broaden reach and deepen loyalty.

Skills

Growth marketing

Digital campaigns

People management

Audience segmentation

Data strategy

Multi-channel marketing

Analytical skills

Storytelling

Cross-functional collaboration

CRM & lifecycle

Tools

Paid media platforms

CRM platforms

Job description

Scholastic is seeking a Senior Performance Marketing Manager for Book Fairs in New York. You will lead growth marketing initiatives to optimize Revenue Per Fair, drive Scholastic Dollars redemption, and scale eWallet adoption among families and teachers.

You will oversee multi-channel campaigns, collaborate with Product, Digital Services, and Creative teams, and use data-driven insights to maximize ROI while advancing Scholastic's literacy mission.