Senior Growth Marketing Manager (Copy)

Audicus; New York (NY); On-site; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Family Leave

Flexible PTO

Continuing Education Stipend

Commuter Benefits

Job summary

Audicus is seeking a Lifecycle Marketing Manager to own and optimize lead nurturing and customer engagement across email and SMS. You will build high-performing programs in Klaviyo, translate data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.

As part of the role, you will design scalable automations, create compelling lifecycle copy with Canva, and provide ongoing reporting.

Qualifications

• 3–5 years of lifecycle email and SMS marketing experience.
• Strong Klaviyo expertise; Salesforce knowledge a plus.
• Experience building scalable automation workflows.
• Analytical mindset with data-driven decision making.
• Excellent copy and design instincts; Canva/HTML familiarity.
• AI-enabled personalization experience is a plus.

Responsibilities

• Build end-to-end email/SMS lifecycle strategy to boost loyalty and value.
• Design and maintain automation workflows in Klaviyo.
• Develop behavioral customer segmentation.
• Collaborate with Salesforce for clean data and integrations.
• Plan and execute promotional campaigns aligned with growth goals.
• Test and optimize campaigns using data-driven insights.
• Create lifecycle copy and visuals using Canva as needed.
• Own lifecycle reporting using Google Workspace tools.
• Deliver regular reporting and dashboards.
• Explore AI-enabled tools to increase personalization.

Skills

Lifecycle marketing

Klaviyo

CRM analytics

Project management

Copywriting

AI personalization

Education

Tools

Canva

Figma

HTML

Job description

THE ROLE

We are looking for a Lifecycle Marketing Manager to own and optimize Audicus’ lead nurturing and customer engagement campaigns. This role is responsible for building high-performing email and SMS programs that drive conversion, engagement, and lifetime value. You will own lifecycle strategy and execution in Klaviyo, translate customer data into action, and partner cross-functionally to deliver a consistent, value-forward customer experience.

RESPONSIBILITIES

• Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.


• Design and maintain scalable automation workflows in Klaviyo.


• Develop behavioral and lifecycle-based customer segmentation.


• Partner with Salesforce stakeholders to ensure clean data and reliable integrations.


• Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.


• Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.


• Create and iterate on lifecycle copy and visual assets using Canva as needed.


• Own lifecycle reporting and performance insights using Google Workspace tools.


• Build, maintain, and deliver regular reporting and monitoring tools.


• Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.

WHAT WE ARE LOOKING FOR

The ideal candidate will have a proven track record of developing and implementing effective CRM/email marketing campaigns to drive growth within B2C or B2B2C companies. Creative problem-solvers who think strategically and analytically about sustainable growth , yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:

• 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.


• Strong hands-on experience with Klaviyo. Experience with other B2C-focused CRMs is a plus.


• Working knowledge of Salesforce or similar CRM platforms.


• Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.


• A test-and-learn mindset with a focus on continuous improvement.


• Strong project management and prioritization skills.


• Clear copy and email design instincts with an eye for effective lifecycle creative.


• Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus


• Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results


• Mindset of continuous improvement and learning

COMPENSATION

$100-115K/year

BENEFITS

Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits

FLSA Status

Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.

We are focused on building a diverse and inclusive workforce.