Marketing Manager

SalesBountyHunter; Miami (FL); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match

Paid Time Off

Paid Holidays

Job summary

SalesBountyHunter is seeking a Lifecycle Marketing Manager to own the entire customer journey—from lead generation and education to onboarding, retention, and long-term LTV. Design automated multi-channel campaigns (email, SMS, in-platform messaging) to educate buyers and build brand loyalty in a health-tech/e-commerce setting.

You will lead segmentation, experiment with tests, and collaborate with Product, E-commerce, CX, and Creative teams to ensure a consistent brand voice and high product

Qualifications

• 3 to 5+ years of hands-on experience owning CRM, growth, or lifecycle marketing in a B2C or high-growth e-commerce/health-tech brand.
• Strong analytical toolkit capable of translating cohort, engagement, and conversion data into actionable marketing strategies.
• Experience with email/SMS marketing platforms and integration with CRM tools.

Responsibilities

• End-to-End Journey Strategy: Map, build, and optimize the customer lifecycle across lead generation, education, onboarding, retention, and win-back campaigns.
• Automation & Campaign Execution: Architect scalable automated workflows using tools like Klaviyo, HubSpot, or Salesforce Marketing Cloud.
• Segmentation & Personalization: Develop behavioral and demographic segmentation for distinct buyer personas with AI-enabled personalization.
• Conversion & Compliance Optimization: Create targeted nurture sequences to address hesitations and improve product adoption.
• Cross-Channel Messaging: Own strategy across email, SMS, and in-platform messaging.
• Experimentation & Testing Roadmap: Design and analyze A/B and multivariate tests to improve KPIs.
• Cross-Functional Collaboration: Partner with Product, E-commerce, CX, and Creative teams for aligned promotions.
• Analytics & Reporting: Maintain dashboards tracking lifecycle metrics like CAC payback and LTV.

Skills

CRM

Growth marketing

Lifecycle marketing

Email marketing

Tools

Klaviyo

HubSpot

Salesforce Marketing Cloud

SQL

Job description

Our client is seeking a Lifecycle Marketing Manager to own, architect, and optimize the end-to-end customer journey. In this role, you will be responsible for maximizing customer acquisition conversions, lead nurturing, post-purchase onboarding, retention, and long-term customer lifetime value (LTV).

The company operates at the intersection of consumer technology, medical aesthetics, and e-commerce. You will design automated multi-channel campaigns (email, SMS, and in-platform messaging) that educate buyers on hair health, reinforce clinical device compliance, and build deep brand loyalty.

Compensation and Benefits:

• $130,000 - $150,000 per year
• Medical, Dental, and Vision insurance
• 401(k) with company match
• Paid Time Off and Paid Holidays

Key Responsibilities:

• End-to-End Journey Strategy: Map, build, and continuously optimize the customer lifecycle—spanning lead generation, pre-purchase education, high-consideration medical device conversion, onboarding, retention, and win-back campaigns.
• Automation & Campaign Execution: Architect scalable automated workflows and triggered campaigns using modern marketing automation tools (e.g., Klaviyo, HubSpot, or Salesforce Marketing Cloud).
• Segmentation & Personalization: Develop behavioral and demographic customer segmentation models tailored to distinct buyer personas (e.g., direct-to-consumer online buyers vs. clinic/physician-referred patients). Implement AI-enabled personalization elements where applicable.
• Conversion & Compliance Optimization: Create targeted nurture sequences that address customer hesitations regarding hair restoration technology, outline clinical usage guidelines, and ensure high product adoption and adherence.
• Cross-Channel Messaging: Own the strategy and execution across owned channels, primarily focusing on email and SMS marketing, alongside push or web notifications.
• Experimentation & Testing Roadmap: Design, execute, and analyze rigorous A/B and multivariate tests (subject lines, content structure, offer types, send times, and cadence) to continuously improve key performance indicators (KPIs).
• Cross-Functional Collaboration: Partner closely with the Product, E-commerce, Customer Experience (CX), and Creative teams to ensure consistent brand voice, aligned promotional calendars, and smooth handoffs between automated marketing and human-led support.
• Analytics & Reporting: Maintain dashboards tracking lifecycle metrics, including lead-to-conversion rates, customer acquisition cost (CAC) payback, retention velocity, churn recovery, and overall customer lifetime value (LTV).

Qualifications & Requirements

• Experience: 3 to 5+ years of hands-on experience owning CRM, growth, or lifecycle marketing in a B2C or high-growth e-commerce/health-tech brand.
• Technical Stack Fluency: Demonstrated, deep experience operating email/SMS marketing platforms (Klaviyo, HubSpot, or similar Enterprise ESPs). Familiarity with Salesforce integrations is a strong plus.
• Data-Driven Mindset: Strong analytical toolkit—capable of translating complex cohort, engagement, and conversion data into actionable marketing strategies. Working knowledge of basic SQL or advanced Excel is preferred.
• Creative and Copywriting Instincts: Strong baseline design and copy instincts, with the ability to write compelling, empathetic, and conversion-oriented lifecycle copy. Experience utilizing design tools like Canva or Figma is helpful.
• Test-and-Learn Culture: Proven track record of designing structured testing frameworks that measurably scale revenue and engagement.