Lifecycle Marketing Associate

Medici Brands; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k) with match

Gym expenses

Paid time off

Equity options

Job summary

David is hiring a Lifecycle Marketing Associate in New York City to lead email, SMS, direct mail, subscriptions, and loyalty programs. You will own the roadmap, execute campaigns, analyze performance, and collaborate with creative, ecommerce, growth, legal, and other teams to boost retention and customer lifetime value.

You will manage day-to-day email and SMS campaigns in Klaviyo, build automated journeys, and own reporting on retention metrics.

Qualifications

• 3+ years in lifecycle, retention, and/or growth marketing at a consumer brand or marketing agency.
• Expert in Klaviyo, with significant hands-on experience.
• Strong project management skills, with the ability to independently run an end-to-end workflow with ambiguity and communicate clearly.
• Humble, curious, and fast-moving, with strong ownership and attention to detail.
• Strong business judgment and the ability to partner effectively across teams.
• A desire to help build a rapidly growing CPG company with a mission-driven team.

Responsibilities

• Lead lifecycle marketing channels across email, SMS, direct mail, subscriptions, and loyalty.
• Develop the roadmap, execute campaigns and programs, analyze performance, and identify opportunities to improve retention and CLV.
• Partner across the company to support product launches, retail moments, promotions, and other growth initiatives.
• Own reporting across email, SMS, direct mail, subscriptions, and key retention metrics.

Skills

Klaviyo

Project management

Ownership

Attention to detail

Cross-functional collaboration

Job description

Company:

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable. This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

Role and Responsibilities:

As a Lifecycle Marketing Associate, you will lead our lifecycle marketing channels across email, SMS, direct mail, subscriptions, and loyalty. This is both a strategic and hands‑on role: you will develop the roadmap, execute campaigns and programs, analyze performance, and continuously identify opportunities to improve retention and customer lifetime value. You will have meaningful ownership from day one and work cross‑functionally across creative, ecommerce, growth, legal, and other teams to build a best‑in‑class retention program.

Email Marketing and CRM

• Own day‑to‑day execution across email and SMS, from campaign strategy and automated flows to content, deployment, testing, and optimization in Klaviyo
• Run the lifecycle marketing calendar and send process, including writing and briefing copy, partnering with design, and managing legal and compliance review
• Build, test, and optimize automated journeys across the customer lifecycle
• Use performance data to identify what is working, what is not, and where we should test next
• Grow and maintain a healthy, contactable customer base across capture, segmentation, consent, and deliverability
• Partner across the company to support major product launches, retail moments, promotions, and other growth initiatives
• Own reporting across email, SMS, direct mail, subscriptions, and key retention metrics

Customer Retention and Loyalty Program

• Help shape and execute our broader retention strategy across subscription, loyalty, repeat purchase, and customer lifetime value
• Build and optimize the subscription journey from onboarding and engagement through cancel‑save, winback, and reactivation
• Analyze customer behavior and cohorts to uncover opportunities across churn, repeat purchase rate, purchase frequency, and LTV
• Own the day‑to‑day management and evolution of our subscription platform, including roadmap, testing, timelines, and execution
• Develop and test new benefits, programs, and customer experiences designed to deepen loyalty over time
• Identify new retention opportunities and turn them into experiments, programs, and measurable results

• 3+ years in lifecycle, retention, and/or growth marketing at a consumer brand or marketing agency
• Expert in Klaviyo, with significant hands‑on experience
• Strong project management skills, with the ability to independently run an end‑to‑end workflow with ambiguity and communicate clearly
• Humble, curious, and fast‑moving, with strong ownership and attention to detail
• Strong business judgment and the ability to partner effectively across teams
• A desire to help build a rapidly growing CPG company with a mission‑driven team

Strongly preferred

• Experience with subscription‑based ecommerce business models
• Familiarity working in digital design platforms (e.g., Figma, Claude Design)

• This is a full‑time, in‑office role based in New York City. We work onsite five days a week‑ when the culture fits, it is fun to be in the office together
• Salary: $115,000-$130,000 per year, inclusive of bonus
• Company equity options
• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO