Senior Growth Marketing Manager

Buffer; United States; Remote; USD 141,000 - 164,000; Full time

Job summary

Buffer is seeking a Senior Growth Marketing Manager to expand their outreach and drive user acquisition across multiple marketing channels. The role offers the opportunity to blend strategic thinking with hands-on execution in a fully remote team dedicated to helping creators and small businesses grow. Competitive salary and generous benefits are included.

Benefits

4-Day workweeks

Health insurance

Home office setup

Minimum vacation of 3 weeks

Unlimited free books

'Growth mindset' fund

Savings plan with 3% company match

Profit sharing

16 weeks family leave

Sabbaticals after every 5 years

Qualifications

• Proven success managing high-volume marketing programs in a SaaS environment.
• Hands-on experience with paid acquisition campaigns.
• Skilled in A/B testing and data-informed strategies.

Responsibilities

• Run cross-functional user acquisition programs and manage experiments.
• Drive experimentation and campaign strategies for user acquisition.
• Lead paid acquisition efforts across major channels.

Skills

Data-driven

Creative

Collaboration

Strategic thinking

Analytical mindset

Job description

We're looking for aSenior Growth Marketing Managerto join our remote and mission-driven team.

Full-time · Remote • Salary range of $141,275 to $163,880 USD

About Buffer

At Buffer, we make social media and brand-building software for small businesses, creators, and individuals. Our mission is to provide essential tools to help small businesses get off the ground and grow. Through exceptional customer service and uplifting content, we help our customers believe they can succeed and do good along the way.

We’re a fully distributed team, and we’ve always aimed to do things a little differently at Buffer. Since the early days, we’ve had a focus on building one of the most unique and fulfilling workplaces by rethinking a lot of traditional practices. We also default to transparency, so you can read all about our metrics, our successes and failures along the way on ourTransparency Dashboard.

We hire and work from all over the world. Please note that we do travel to work together in person once or twice per year, and those events are highly encouraged to build deeper connections among our small team.

We're united by Buffer'svalues, and we celebrate our unique differences. We strive to create a diverse and inclusive work environment and are building a culture where underrepresented groups are welcome and can flourish.

As you get to know Buffer and consider joining the journey, feel free to read more from Kirsti, who recently documented herfirst 30 daysat Buffer, as well as from Hailley, who captured why she still calls Buffer homeafter 8 years.

About the role

We are committed to helping creators and small businesses build meaningful relationships with their audiences. As part of our Marketing team, you’ll play a key role in expanding our reach and helping more people get started with Buffer.

We’re looking for aSenior Growth Marketing Managerwho blends strategic thinking with hands-on execution. You’re data-driven, creative, and motivated to experiment, iterate, and scale what works. In this role, you’ll lead growth marketing initiatives that drive awareness and user acquisition across multiple channels.

As a senior individual contributor, you’ll be deeply involved in both shaping our strategy and bringing it to life. You’ll launch and optimize programs independently, while also serving as a collaborative thought partner to others across the team.

This role would be a member of a small Marketing team at a company of builders. Marketing teammates at Buffer are also creators, and a great fit for this role will be someone who uses Buffer regularly and has a personal social media approach.

Who you'll work with

In this role, you’ll report toSimon Heaton, our Director of Growth Marketing.

You’ll partner closely with teammates across marketing, product, engineering, design, and data to launch impactful campaigns and uncover new growth opportunities.

Day-to-day, you’ll collaborate with the rest of our tight-knit Marketing team to deliver outstanding acquisition programs that advance our mission and strategy. You’ll also work regularly with our in-house designer, engineer, and data scientist to execute and refine these programs. We’re a small team with a lot of ownership and are excited to find someone who takes initiative, works autonomously, and collaborates cross-functionally to turn ideas into action.

This is aremote role, and we welcome candidates from anywhere.

What you'll do

• Run cross-functional user acquisition programs– Develop and manage user-acquisition experiments and programs in collaboration with marketing, content, product, data, and external partners.
• Drive experimentation and creative campaign strategies– Use hypothesis-driven A/B testing and creative, data-informed campaign strategies to optimize and scale new acquisition opportunities.
• Lead paid acquisition efforts across key channels– Lead and scale paid acquisition campaigns across search, social, and display, including a growing social retargeting program on platforms like Meta, LinkedIn, and others.
• Manage and optimize performance marketing investments– Own and optimize performance marketing campaigns and manage advertising budgets within cost-efficiency guidelines.
• Collaborate on advanced measurement and attribution– Collaborate with data science teams on signal integrations and incrementality studies.
• Contribute to cross-functional web and SEO initiatives– Partner with our web and SEO managers onBuffer.comprojects, including user-generated content, localization, and targeted campaigns to reach new audience segments.
• Grow acquisition through referral and partnership programs– Build and manage referral-driven programs and partnerships with Buffer users and third-party collaborators to attract qualified new users and grow our customer base.
• Influence growth strategy across the organization– Act as a strategic thought partner across internal teams by providing insights, sharing best practices, and collaborating closely to identify and execute on growth opportunities.

Qualifications

• You use and understand Buffer, and you are passionate about social media, organic marketing, and helping creators, individuals, and small businesses succeed.
• Proven success managing and scaling global, high-volume marketing programs in a SaaS or product-led growth (PLG) environment.
• Hands-on experience running paid acquisition campaigns across platforms like search, social, display, and video.
• Demonstrated ability to take a channel from 0 to 1 and evolve it into a high-performing, efficient growth lever.
• Experience building and executing an experimentation roadmap with clear, measurable outcomes.
• Broad knowledge across acquisition channels (paid, owned, earned) and how to apply them strategically to drive user acquisition.
• Familiarity with community-led growth and experience engaging or activating communities as part of a broader acquisition or brand strategy.
• Excellent communicator and collaborator, comfortable working cross-functionally and with external partners in a remote setting.
• Skilled at simplifying complex problems and turning insights into structured, testable marketing experiment roadmaps.
• Self-starter with a strong sense of ownership and bias for action in cross-functional team environments.
• Analytical mindset with the ability to blend research, data, and intuition in decision-making.
• Experience using modern marketing tools, including AI-powered solutions, to streamline workflows, generate content, or inform decision-making.

Perks and Benefits

Competitive salary:Oursalary formulaadjusts to your cost of living and experience. For this role, the range is$141,275 to $163,880 USD.

Work remotely: Live and work wherever you are the happiest and most productive.See ourTeam Map!

4-Day workweeks:Our schedule is four workdays, with a flexible, meeting-free fifth day for overflow tasks or personal time as you see fit.

Health insurance:We offer health insurance for all of our team members, international or US.

Home office setup:Get a laptop + $1000 to set up your home office!

️Minimum vacation: We ask teammates to take at least 3 weeks per year.

Unlimited Free books: Get a free Kindle and all the free books you like — digital and audio — no questions asked.

'Growth mindset' fund:Extra money each year for learning and development.

Savings plan:With 3% company match.

Profit sharing:When the company does well, all team members share the profits.

Family leave:16 weeks of family leave for all new parents, fully paid.

Family support fund: A stipend for each kiddo.

Sabbaticals:Take a 6-week break, fully paid, after every 5 years with Buffer.

Apply for the job

Do you believe you're a fit for this role and want to join the Buffer team? We'd love to hear about you!

Here's what the hiring process will look like:

1. Apply to join the team through the form below.You'll hear from us a few weeks after submitting your application.
2. Interview with Simon Heaton, Director of Growth Marketing
3. Interview with Hailley Griffis, Head of Content and Communications
4. Interview with Maggie Glascott, Senior Email Marketing Manager
5. A paid Collaboration Day to work directly with the team (read about the processhere)
6. Interview with our Founder, Joel Gascoigne and our Chief of Staff, Carolyn Kopprasch

At Buffer, we value diversity of experience, and we understand that comes in many forms. We’re dedicated to adding new perspectives to the team. So, if your experience is close to what we’re looking for, please consider applying.

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️ PleaseDO NOT APPLYif you cannot demonstrate relevant experience in the key areas listed above or meet the location requirements.

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