Senior Growth Marketing Manager

Adobe Inc.; New York (NY); On-site; USD 110,000 - 210,000; Full time

Job summary

Join an innovative company that is redefining how creative teams collaborate. As a Senior Growth Marketing Manager, you'll optimize conversion funnels and enhance customer experiences through data-driven insights. This role offers the chance to work with cutting-edge tools and collaborate with diverse teams to drive business growth. If you're passionate about growth marketing and eager to make a significant impact, this opportunity is perfect for you. Embrace a culture of experimentation and creativity in a supportive environment that values your contributions.

Benefits

Health Care Plans

Flexible Work Hours

Employee Discounts

Professional Development

Wellness Programs

Remote Work Options

Stock Options

Qualifications

• 7+ years in growth marketing, CRO, experimentation, or web optimization.
• Strong expertise in A/B testing, funnel analysis, and digital performance metrics.

Responsibilities

• Lead CRO strategy and design conversion optimization programs.
• Drive web experimentation and maintain testing roadmap.
• Monitor funnel performance using analytics tools.

Skills

Growth Marketing

CRO

A/B Testing

Funnel Analysis

Digital Performance Metrics

Collaboration

Education

Bachelor's Degree

Master's Degree

Tools

Adobe Analytics

Google Analytics

PowerBI

Looker

Excel

SQL

CMS (AEM, Webflow)

Job description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Frame.io - now part of Adobe - is reimagining how creative teams collaborate and deliver work faster, smarter, and with more impact. As Senior Growth Marketing Manager, CRO, you'll play a key role in crafting the journey from trial to paid customer-and beyond! You'll own the strategy for optimizing our conversion funnels across Digital and SMB routes to market, driving experimentation and insights that translate directly into business growth.

In this role, you'll combine analytical skill with creative problem-solving to craft a roadmap of impactful tests, improve web experiences, and drive measurable gains in conversion and retention. You'll work with partners across performance, demand gen, lifecycle, and product marketing-helping Frame.io deliver smarter, more connected customer experiences at every touchpoint.

About the Role

This is a high-ownership role for someone who excels at turning insight into action. We are looking for someone to coordinate optimization across both Frame.io web properties and our footprint on Adobe.com, helping bring more creatives into our ecosystem-and keep them engaged.

We use a diverse stack of tools-Adobe Analytics, Google Analytics, PowerBI, Looker, and Excel-to track funnel health, surface opportunities, and share findings that drive strategy. You'll also use our CMS to create and optimize landing pages that support key marketing initiatives organization-wide.

What You'll Do

• Lead CRO Strategy: Design and shepherd the full conversion optimization program for Frame.io's Digital and SMB businesses-from trial activation through retention.
• Drive Web Experimentation: Build and maintain a testing roadmap with a focus on A/B and multivariate tests across key pages and user journeys.
• Partner Across the Org: Align closely with growth-focused teams-demand gen, lifecycle, performance, and product marketing-to optimize campaign performance and support go-to-market efforts.
• Own Website & Landing Experiences: Use our CMS to build, test, and iterate on Frame.io landing pages, and collaborate with Adobe.com PMs to advise on improvements aligned to business goals.
• Deliver Deep Insights: Monitor funnel performance using Adobe Analytics, Google Analytics, PowerBI, and Looker. Compile custom dashboards and dig deep into ad hoc analysis using Excel and, ideally, SQL.
• Champion Experimentation: Share results broadly and foster a culture of continuous learning, data-informed decisions, and strategic iteration.

What You'll Need to Succeed

• 7+ years in growth marketing, CRO, experimentation, or web optimization-ideally in SaaS or B2B environments.
• Strong expertise in A/B testing, funnel analysis, and digital performance metrics.
• Hands-on experience with analytics and visualization tools like Adobe Analytics, Google Analytics, PowerBI, and Looker.
• Proficiency in Excel; experience with SQL is a strong plus.
• Comfortable using CMS platforms (e.g. AEM, Webflow) and testing tools (e.g. Optimizely, VWO).
• A natural cross-functional collaborator who can turn detailed insights into simple, strategic actions.
• A self-starter with strong interpersonal skills, high EQ and a bias for action.

Bonus Points

• Background in creative software or content collaboration tools.
• Experience supporting video, post-production, or creative workflows.
• Exposure to personalization or marketing automation platforms.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists (http://www.adobe.com/careers/awards.html). You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In (http://www.youtube.com/watch?v=hmL6uQZhYhw&list=UUlDSu3-Y4-BfI08784K-P4g&feature=share&index=1) approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog (http://blogs.adobe.com/adobelife/) and explore the meaningful benefits (http://benefits.adobe.com/) we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $110,800 -- $209,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

May 08 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, [e-mail] call [phone].